Social Media

Strategic Social Media Management Services

Social media is today’s ultimate marketing tool. Whether you need to build your online presence or a way to drive your company’s other marketing initiatives, social media is a great tool. Utilizing social media strategies to accomplish your marketing goals is more complicated than it sounds, however. That’s why so many companies rely on social media marketing agencies, such as Eminent SEO, to manage their digital platforms.

Similar to organic SEO, and other digital marketing services, social media campaigns take time to get up and running. Building awareness, establishing relationships with potential customers and engaging with fellow businesses online can’t be done overnight. With careful planning and strategic implementation, social media platforms can build a strong brand presence and help drive the entire marketing campaign.

Our Social Media Marketing Agency

Social media management can be overwhelming and time consuming, especially if your company has limited experience with digital platforms. After all, social media management features aspects of PR, advertising, customer service, sales and marketing duties all rolled in one.

Our approach to social media is collaborative.

Together, we will develop a custom marketing plan to grow your social media presence and drive quality traffic to the website. Our goal is to improve your ability to protect your brand, interact with customers, gain a larger audience and track success.

Our custom social media packages incorporate four primary components required to maintain an active online presence:

Strategic Planning with a Custom Social Media Editorial Calendar
Creative Content, including Branded Images, Graphics, Videos and other Digital Assets
Daily Monitoring, Outreach and Engagement Tasks
Reporting on Key Performance Indicators

Our social media packages offer clients a full social media solution for their business. From organic content to social paid ads on Facebook and Instagram, Eminent SEO offers effective social media marketing services.

Social Media Platform Setup

When clients call on Eminent to assist with building up a social media presence (especially from scratch), we start by helping them to develop a brand strategy. Once we understand our client’s primary audience and what type of messaging they’d like to get across, we can develop a comprehensive social media strategy that attracts the right users. We’ll can also help clients who have existing social platforms to better align this content with the overall brand strategy.

Social Media Strategy Development
Custom Profile Designs and Banner Images
Social Platform Optimization and Content

Social Media Management and Marketing

One of the reasons that social media marketing is so challenging is because the platform requires daily effort and attention. Only by regularly engaging with other users in your industry will a company’s social media presence begin to expand. Many companies lack the resources or knowhow to manage multiple social media platforms, generate daily content and drive engagement through strategic interactions with other users. That’s why so many companies lean on social media marketing agencies.

Social Media Customer Engagement
Social Content, Image and Video Development
Daily, Weekly and Monthly Marketing and Management Tasks

Paid Social Ad Campaigns

Connecting with leads organically is the best way to attract loyal customers to your business. There are many scenarios, however, where your company simply won’t have time to go through the process of making genuine relationships with potential clients. When testing a new SEO strategy, for example, waiting for engagement to happen naturally is not strategically viable. That’s where paid social ads come in. By placing targeted ads on social platforms, such as Facebook and Twitter, where they are sure to draw attention, your company can expect engagement from consumers much more quickly.

Social Ad Campaign Strategy Development
Facebook and Instagram Paid Ads
Custom Social Paid Ad Creation (video, content and other media)
Social Ad Platform Management

Social Media Marketing Packages

Social media is not a one-size-fits-all marketing solution. For some businesses, Facebook may be a great place to advertise for new prospects. Whereas, for other brands, Twitter, YouTube or Instagram might be better. Each business has a unique offer and therefore a unique buyer type. Our team will perform market place research and help you define your buyer types so we can reach them where they are. We market using:

Facebook
Twitter
Instagram
LinkedIn
YouTube
Pinterest
MySpace (just kidding, no one uses MySpace anymore)

Your Users Are Already On Social Media, Are You?

Did you know that 72% of adult internet users in the U.S. are now active on at least one social network, up from 67% in 2012 and just 8% in 2005?

And, They Are Watching Videos

Did you know that a third of all online activity is spent watching videos?

SOCIAL MEDIA
MARKETING FAQ’S

Do We Really Need Social Media?

If your organization is new to social media or has struggled to build a following online, it’s not surprising that leadership may be questioning the value of social media. The reality is, however, that social media now plays an integral role in the fabric of our culture. The concept of “word-of-mouth” has been replaced with checking status updates and online reviews.

Whether these shifts are generational or cultural, the modern culture’s obsession with staying connected means that your business has two choices: Get online or fall behind.

What Social Platforms Should We Have A Presence On?

In a perfect world, your company would dedicate the time and energy to developing a strategy for every major social media platform. That being said, developing a presence on Facebook, Twitter, Instagram and LinkedIn is an absolute necessity for your business.

Each platform is favored by different communities, so it makes sense for your company to prioritize the platforms where low-hanging fruit is plentiful. Advertising a pacemaker on Snapchat, for example, might not make much sense considering the average Snapchat user is less than 30 years old. Ultimately, your company’s best bet is to let your brand strategy dictate which social platforms are best for reaching your core audience.

How Do You Track Social Media ROI?

At Eminent, we rely on data-driven reporting to measure and improve social media ROI. By tracking calls, clicks, website traffic, downloads and email responses, we can create a clear picture of which marketing strategies are having a positive effect and which ones need to be retooled. We commit to ethical best practices, ensuring that data collected is consistent with reality. This data driven approach makes it simple for our clients to track their progress.

Do I Need Social Paid Ads?

This may not have been true a few years ago, but it certainly is true now. Your company won’t want to rely on paid social ads forever, but building a sizeable online community without paid ads is nearly impossible. That’s because Facebook and the other big players are all moving to a “pay to play” model and your competitors are already making huge investments into paid ads. The more they spend, the less likely consumers are going to see your content and low budget paid advertisements. Pay to play is the name of the game, but your company can minimize the amount it needs to invest in paid ads by making improvements to the overall brand strategy and maximizing your paid ad budgets.

Ready to increase your digital brand reach with an effective social media package?

Call us any time to discuss your social media needs: 800.871.4130

Check out portfolio to see a few examples of our social design work.

Our Design Portfolio

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Strategic Social Media Management Services

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