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Custom Company
Branding and Logo Design

High Quality Graphic Design for Your Brand and Social Media

Your brand is so much more than your logo and company name. Your brand is your visual identification with the world. It’s your opportunity to emotionally connect with your audience. Your brand represents your personality and vision. Therefore, before you can even begin designing a logo you must first develop your brand strategy.

Our Brand Strategy Development Includes:

  • Research Target Market
  • Competitive Analysis
  • Buyer Persona Development
  • Business and Marketing Goals
  • Brand Positioning
  • Messaging Strategy
  • Name, URL and Social Handles
  • Logo and Tagline
  • Design Fonts and Colors
  • Image and Video Aesthetic

Graphic and Website Design Services

Our Custom
Branding Process

Branding is all about you and your company. In order for our team to capture the real you and provide you with a brand design that you’re proud of, we have developed a process that is backed by years of research and experience.

Website Discovery CallDISCOVERY & RESEARCH: We love this part! We get to know you, your likes and dislikes, your company history, your mission, your products and services, your ideas, your mission and your goals. Once we have collected the initial information we do a deep dive into your competition, marketplace and target buyers. Understanding these elements is crucial to developing a brand strategy that lasts.
Custom SEO AuditLOGO DESIGN: Utilizing the collected data, we will develop your first logo design. Our expert team will use their training and knowledge to generate a logo with a symbol, fonts and colors that speak to your audience and represent your brand personality. Once our internal creative team is happy with the first round, we will deliver it to you for review. Most logos go through 2-3 revisions before we get it just right.
Custom Website Marketing StrategyTAGLINE AND MESSAGING: The logo is only one part of the visual brand. Generally the logo is the brand name and a symbol or interesting font. However, often times the brand name doesn’t represent the brand offering in its entirety. This is where a tagline comes in. The tagline can help explain the service offering, summarize the company mission or evoke an emotional response. Our creative team will work with you on a tagline that will help make your brand stand out from the competition.
Strategic Marketing CampaignsBRAND STYLE GUIDE: Once the research is complete, the logo is designed and the tagline is developed, we will finalize and deliver your company brand style guide. This guide contains the approved: logo variations for print and digital marketing use, logo and complimentary brand colors, logo and website fonts, photography and graphic styles to reference when developing future website and marketing materials. This brand guide will be used to ensure all future designs are in-line with the approved brand style and overall aesthetic.

Why Consistent Branding Is So Important

Once your brand is created, where does it live? What are your plans for your business? Will you have a website? Run social media platforms? Create videos? Perform any marketing? What about print, will you create business cards? Anything you put your brand name on becomes part of your brand identity. If you aren’t consistent in name and design, prospects question if they are in the right place or looking at the same company. They can become confused or frustrated. This can create brand mistrust and reputation issues. And, ain’t nobody got time for that.

Our team understands the value in a clear and consistent brand identity across all platforms and channels of digital and print. We know that by taking the extra steps to ensure a cohesive brand design and message thought the entire brand portfolio, we are ensuring our clients have the best chance at a successful branding campaign.

Our brand identity team reviews, updates, optimizes, designs and provides content for:

  • Your website
  • Your blog
  • Your products
  • Your press
  • Your ebooks
  • Your email marketing campaigns
  • Your paid ad campaigns
  • Your Facebook, Twitter, LinkedIn and social media platforms
  • Your Google My Business and other local platforms
  • Your media buys
  • Your videos
  • Your brochures
  • Your business cards
  • Your tradeshow banners
  • Your product swag

Consistency is
Key to Your Brand

@eminentseo
@eminentseo

Brands that are consistently presented are 3 to 4 times are more likely to experience brand visibility. (Lucidpress)

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Our Branding and Logo Design Services

Branding has the ability to evoke a memorable, emotional response. How do you want people to feel when they see your brand? How do you want people to remember your brand? If you want to stand out, create a positive response and stick in their memory – investing into a professional brand is imperative.

We care about creating a brand that you will be proud of. We do this work because we know we can make a difference.

Brand Strategy and Identity Guides

Your website design, social media design, print design and other marketing designs and messages should follow the same brand message and aesthetic. Otherwise, your brand strategy becomes diluted and the user develops mistrust. Our brand guides outline the approved brand and logo variations, colors, fonts, images and graphics. Trust us, you need this.

  • Brand Strategy Development
  • Complete Brand Design Guide
  • Company Rebranding

Custom Logo Design

Even if you have an existing logo, chances are if it’s more than a few years old, it’s time for a refresh. Even the biggest brands in the world update the colors, refine their fonts and modernize their logos to stay current. Your logo is your digital stamp. Your logo needs to look good on social media, your website, your emails, your business cards, your tradeshow banners and, who knows, maybe even t-shirts and bumper stickers. It’s gotta be good.

  • Custom Logo Design
  • Tagline Development
  • Logo Design Refresh

Social Media Design

Consistency is the key to a memorable brand strategy. We can utilize your logo and brand colors to create beautiful banners, profile images and ads for your social media platforms. Why is uniform branding across social media platforms so important? Visitors who see consistent logos and images across multiple social platforms begin to develop a sense of trust with the brand. This sense of trust encourages visitors to recognize your company as an authority.

  • Social Media Profile and Banner Design
  • Social Media Ad Design
  • Custom Social Media Brand Images

Professional Photography and Videography

Photos and videos can make or break a design. Cheesy stock photos just aren’t going to cut it in today’s competitive marketplace. If you want to relate to your audience you must be prepared to invest into professional photos and videos of your facilities, products, staff and surroundings. People want to know who they are working with. They want to see where they are going. They want to hear more about what you do. They want to go behind the scenes. Give the people what they want.

  • On-site Photography and Edits
  • On-site Videography and Edits
  • Editorial Stock Selection if needed

Digital Asset Design

Your brand is awesome. Let’s make awesome stuff for it. Let’s build your digital brand inventory so you have a pool of awesome assets to use in your marketing campaigns. Digital assets can be social images, infographics, interactive content, quizzes, eBooks, tutorial videos, press releases, digital brochures, image galleries, blog posts, audio content and anything you can dream up!

  • Custom Infographics and Interactive Content
  • Downloadable Content, such as eBooks
  • Audio and Video Content

Print Design

Let us help you turn your digital assets into printable marketing materials that elevate your brand. We create custom designs for all of your print needs: brochures, menus, direct mail, tradeshow banners and promotional product giveaways. Mugs? T-shirts? Phone cases? We do it all.

  • Custom Print Design Layouts
  • Tradeshow and Marketing Material Design
  • Promotional Product Design

creation-design

@eminentseo
@eminentseo

On average, 5 to 7 brand impressions are necessary before someone will remember your brand. (Pam Moore)

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Looking for quality branding and website design services?
Our website design agency can develop your digital brand to produce qualified leads.

Our Design Portfolio