Harmony Place is a drug and alcohol rehab in Los Angeles California.
When they came to us their branding and website was outdated and in need of a complete overhaul. Their goal was to improve their presence online and create an inviting and welcoming website that would work as the focus of their marketing campaigns.
Eminent SEO developed a custom website and organic marketing campaign to help Harmony Place meet their goals. Our approach included evaluating the brands entire online presence in order to update all existing brand assets and content messaging.
Working with the existing logo as a starting point, our team designed a more modern brand identity while still considering the original logo. With an updated mark, font treatment and color pallet, Eminent SEO created a beautiful new logo to reflect the luxury aspects of the brand.
Using the new branding as a jumping off point, our team also created custom wireframes and graphic designs for a new WordPress website. The client wanted a design that felt welcoming and upscale, like Pottery Barn. Our team combined their user experience needs with their upscale brand aesthetic to create a warm and inviting website design.
Our copywriters developed all new optimized content and catchy messaging for the entire website, including their home page, program, resource and even staff pages.
In addition to rebranding and redesigning the website, we worked on updating all of their social media channels, ensuring the entire digital brand presence was cohesive and easy to recognize. Additionally, we really wanted their images, videos and graphics to reflect the beautiful facilities and caring staff.
We created a number of professionally designed assets for their social marketing campaigns, giving the old platforms a fresh look and feel.
Since 2005 Eminent SEO has been helping addiction recovery centers with their branding, website design and digital marketing campaigns. Rehabs, like Harmony Place, have used our services over the years to take their online presence to the next level.
In addition to the branding and website design, Eminent SEO also developed an in-depth multi-channel marketing campaign to help improve their organic visibility with Google and drive targeted traffic to the site and other digital channels. We used SEO strategies, content development, link building, social media, local, email and call tracking metrics to grow their online presence and lead pipelines.
From on-site meetings with the client to detailed monthly reporting, our team worked tirelessly to help Harmony Place reach their goals. Ultimately, we loved this website redesign and are proud to feature this project as an example of our work.
