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MARKETING CASE STUDY:
Backyard Taco

Backyard Taco

About Backyard Taco:

In 2020, Backyard Taco was a thriving local restaurant but lacked a strong digital presence. With no organic keywords ranking on Google and a limited budget, they needed a robust strategy to grow their brand and expand their reach.

Eminent SEO partnered with Backyard Taco to create a scalable marketing strategy that would transform their online visibility and support their ambitious growth plans.

The Problem:

Backyard Taco faced challenges common to small businesses:

  • No Google visibility or ranking keywords.
  • Limited website traffic.
  • Minimal resources to invest in marketing.
  • The need to compete with established local restaurants.

The Objective:

Our goal was to:

  • Build a strong digital presence.
  • Create a scalable SEO and content marketing strategy to support business growth.
  • Increase website traffic and keyword rankings over time.
  • Establish Backyard Taco as a go-to dining destination in their region.

Backyard Taco Content

The Approach:

  1. SEO Foundation:

  • Conducted a comprehensive SEO audit to identify optimization opportunities.
  • Built a keyword strategy focused on high-intent local and regional search terms.
  • Optimized the website for technical SEO and local search visibility.

  1. Content Creation:

  • Developed engaging, keyword-rich content, including blog posts, menu descriptions, and location-based pages.
  • Highlighted the unique aspects of Backyard Taco, such as their authentic recipes and community-driven ethos.

  1. Organic Marketing:

  • Launched a local marketing strategy to enhance their presence in search results and social media.
  • Managed organic social media campaigns to drive awareness and engagement.

  1. Website Management:
  • Designed and hosted a user-friendly, scalable website.
  • Regularly updated the site with fresh content to reflect new locations and menu offerings.



The Results:

Keyword Growth:

From 0 to over 21,000 ranking keywords (and growing!) on Google.

Traffic Surge:

Achieved 35,000+ monthly visitors.

Business Expansion:

Supported Backyard Taco’s growth from 1 to 6 locations, with a 7th on the way.

 

Backyard Taco Results

Client Testimonial:

“Eminent SEO has been a game-changer for Backyard Taco. Their expertise in SEO and digital marketing has been instrumental in our growth from a single location to six thriving restaurants. We couldn’t have done it without them!”

The Conclusion:

The success of Backyard Taco demonstrates the power of a long-term, data-driven SEO and content marketing strategy. By combining technical expertise, engaging content, and strategic organic marketing, Eminent SEO helped transform a local favorite into a regional powerhouse.

Explore the Website:

Visit Backyard Taco’s Website