Dear Valued Clients and Friends,
In the ever-evolving digital landscape, one thing remains constant for local businesses: the power of being found online. Google Business Profile (formerly known as Google My Business) stands as a beacon for attracting clients in your local area, and we at Eminent SEO are excited to show you just how potent this tool can be!
Google Business Profile is often one of the top converting lead sources for our local clients. It’s not just about being on the map; it’s about standing out when it matters most.
Here’s why prioritizing your GBP should be at the top of your list :
Visibility:
When potential customers search for services or products you offer, a well-optimized GBP listing puts you right in their line of sight.
Accuracy:
Providing up-to-date business information builds trust and helps customers make informed decisions.
Engagement:
GBP allows you to engage directly with your audience through reviews, Q&A, and posts, fostering a sense of community and loyalty.
Insights:
GBP offers valuable data on how customers find your business and interact with your listing, enabling you to fine-tune your approach.
Pro Tips for GBP Optimization:
- Complete Your Profile: Fill out every section of your GBP. The more information you provide, the easier it is for Google to match your business with relevant searches.
- Utilize Keywords: Integrate relevant keywords into your business description and posts to help improve search visibility.
- Encourage Reviews: Positive reviews can significantly impact your local rankings and persuade potential customers. Always respond to reviews to show you value customer feedback.
- Add High-Quality Photos: Visuals attract attention. Regularly update your profile with high-resolution images of your products, services, and business location.
- Post Regularly: Use GBP posts to showcase promotions, announce events, or share exciting news. Keep your content fresh and engaging.
- Use Google’s Q&A Feature: Monitor and answer questions promptly. This not only aids the individual asking but also serves as preemptive customer service for others.
By leveraging Google Business Profile effectively, you’re not just putting your business on the map—you’re paving a path straight to your doorstep for local customers ready to convert. Let’s harness the full potential of GBP together!
Looking for a guiding hand? Eminent SEO is here to elevate your local presence. Contact us to optimize your Google Business Profile and turn local searches into loyal customers.
To unstoppable growth,
Jenny Weatherall, CEO,
Eminent SEO
SEO News Roundup
Report: Custom Google Business Profile Services Impact Rankings Too
A new report says that custom Google Business Profile services also impact rankings, maybe to a lesser degree than normal services. This report was from the folks at Sterling Sky who shared some limited data on the topic.
Google Announces New Ways to Search in 2024
Google announced on The Keyword introducing two “major updates” – Circle to Search and an “AI-powered multisearch experience” and no it’s not Search Generative Experience, however Google may want to consider using caution on using the term “experience” for every experimental feature that is bound to mess with rankings and SEO.
Reminder: Google Enforcing New Email Rules Next Month
Google tightens email rules for bulk senders in February to reduce spam and improve security.
Social Media News Roundup
How Short Videos & User-Generated Content Impacts Marketing
TikTok Gains Traction As A Search Engine Among Gen Z [STUDY]
55 Instagram Statistics And Facts For 2024
From Our Blog
What Is a Local Citation?
Local citations are extremely important for your business, but some citations more important than others. Learn more about the best local citations for your business.
How to Localize Hispanic Content
When you want to reach the Spanish speaking customer bases, running your existing English language content through Google Translate isn’t sufficient for quality results. Here’s what to do instead.
Read More ->
SEO Term of the Day
“Local Search”
Definition: Utilizing the search engine to provide geographically targeted results for a product or service. Websites that have a specific geo target try to focus on improving their local search engine visibility for increased local organic search engine traffic.
Featured Service
Local SEO and Marketing Services
Taking advantage of local marketing and SEO services provides more qualified leads. Why? Because targeting specific audiences in your geographic area is far easier than marketing toward consumers from the other side of the country. What better way to find qualified leads than to focus on the area you service most? Our team of local business marketing experts knows what it takes to get members of your own community to engage with your business online.
To Learn more about our Our Local SEO and Marketing Services Services, click below.
