Increase “Buy Now” Clicks with Help from a Recent Google Study
To increase online sales, it’s vital to track the latest consumer trends and understand how people shop online. A recent Google study tells us more about what influences online consumers’ decisions to buy.
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Here are the key takeaways to getting your site ready for the holidays based on these trends.
TL;DR – Lowest prices, free and fast shipping and a great mobile experience is where your eCommerce business’ priorities should be right now.
American Shoppers Are “Deal Seekers”
Out of the 23 reasons to buy, price point is one of the most important purchasing factors for American online shoppers, followed closely by free shipping (who doesn’t love that?). Most will go out of their way to investigate several different sites to find the retailer that offers the best price, the best shipping rates, and additional perks to make their purchasing decision.
Keep Your Prices Competitive
If you sell in a moderately saturated market, your price points should jump out at potential customers who view your products online. Take time to research your market; determine your top competitors and the average median prices for the products you sell.
Buyers looking for soft goods are looking for the best deal, sales or promos more than anything else according to the study – and they will go out of their way to get the lowest price possible!
Prepare for Last-Minute Shopping Surges
Regardless of purchase, American shoppers value free shipping among the top 3 reasons to buy according to the study and due to the increased availability of free and fast shipping options from many online retailers, many consumers feel less pressured to do their holiday shopping ahead of time.
Optimize Your Site for Mobile Consumers
Mobile web traffic is an incredibly important part of modern eCommerce. Mobile traffic accounts for more than 70% of all online traffic these days and a site that isn’t optimized for mobile will make your customers work harder to get your product – the last thing you want. According to the study, “77% of smartphone shoppers are more likely to purchase from companies whose mobile sites or apps allow them to make purchases quickly.”
Looking for more guidance in streamlining your 2019 holiday eCommerce efforts?
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