Eminent SEO News: Team Photoshoot
The Eminent team recently did a professional photoshoot outside our Mesa, Arizona office so we could have some upgraded group and individual pictures to work with. And we’re happy to say the photos are in and ready to use! See one of the fruits of that photoshoot above.
We’re planning on refreshing our website over the next couple of months, so look out for more of these new images when the site relaunches.
More Eminent SEO News: July Birthdays and Work Anniversaries
Our lone July birthday and work anniversary belonged to one individual: Jason SanMarco, our Senior User Experience Designer. Jason had his second work anniversary with Eminent on July 14, and then his birthday on the 23rd. Talk about a big month!
Happy birthday again, Jason, and thanks for all you do for the Eminent team!
What’s New in SEO: Google Says 301 and 302 Redirects No Longer Hurt Your Search Rankings
SEO experts and web developers know all about 301 redirects. It’s when a user clicks on or types in a URL and gets forwarded to another address, usually belonging to the same website.
SEO knowledge has long dictated that you shouldn’t want users to pass through a redirect before landing on any page on your site. It is occasionally necessary to create a 301 (or an entire table), due to a page or pages you want to get rid of or consolidate. In that case, you redirect the old URL to the new address or the most similar page of content on your site. Even so, if any other websites were linking to a page you’ve now deleted, you might have been inclined to make those individuals aware of the new, most-relevant URL, so that their users don’t pass through a redirect when clicking over to your site.
If many users were passing through a redirect to reach a certain page, then that page would be missing out on search-ranking “points,” so to speak, meaning it wouldn’t rank as high in Google Search as it should.
However, multiple Google authorities recently had the final word on 301, 302 (temporary) and other 300 redirects. In a tweet last month, Google Webmaster Trends Analyst Gary Illyes confirmed that all 300-level redirects do not lose “PageRank” value any longer. This means that your website is no longer docked a few points if users are reaching it through redirects.
Search Engine Land notes that Google’s Matt Cutts said the same thing specifically about 301 redirects back in 2013, but that SEO experts weren’t sure if the same applied to all other 300-level redirects, until now. And, apparently, this has been the case for “a while,” according to Google’s John Mueller, as reported by Search Engine Land.
Now, that’s not to say you should start going in a redirecting all over the place, but this is very good news for those of us who manage websites. Search Engine Land reports that some SEO experts simply do not believe Google on this matter, but at the very least, we have several authorities within the company on the record saying that 300-level redirects no longer hurt your search engine rankings.
July Social Media Roundup
Over the last couple of months, we’ve been experimenting with an all-new image strategy for our clients, consisting of bright, beautiful and shareable photos. As for our own social channels, see the highlights of what we shared in July below.
Too hot outside so spending the day swimming with sharks! Do you watch #SharkWeek? pic.twitter.com/BDGUZ35IUE
— Eminent SEO (@EminentSEO) July 2, 2016
Happy #4thOfJuly from #EminentSEO! As we celebrate our freedom please remember to honor those who preserve it. pic.twitter.com/hN7nzlg5WL
— Eminent SEO (@EminentSEO) July 4, 2016
Still such a good quote. So true for marketing. Probably why storytelling works so well. Stories make you feel. https://t.co/nNpOzuBzZv
— Eminent SEO (@EminentSEO) July 22, 2016
July Blog Roundup
Did you miss any of the July posts on the Eminent SEO Blog? Looking for some website, social media and branding tips? Sure you are! Get caught up on our recent blog posts by reading the recaps below and clicking on the article(s) of your choice. Don’t forget to subscribe to our blog if you haven’t already!
Weighing in on Thin Content: Does Your Website Need to Fatten Up?
Have you heard of thin website content? It comes in various forms, and it hurts your search engine rankings. It could even get you penalized. Learn about several types of thin content here, and then how you can help your website “fatten up.”
10 Ways Social Media Can Help You Stand Out in the Job Search Process
What if somebody told you that they found their job through social media? Sound crazy? Well, it’s not all that far-fetched. Get 10 ideas here on how you can leverage social media to stand out from your competition while job hunting.
Fundamentals of Logo Design: 6 Questions to Ask When Designing a Company Logo
Time to design a brand new logo for your business? Or are you looking to see if your current logo measures up to your competition and reflects your mission statement? Then you need to ask yourself these six questions before, during and after the logo-design process.
Featured Service: Domain Registration
Ready to purchase the domain on which your company’s website will be built? Sometimes, it’s not so simple, though. What if the domain you have in mind is already claimed? After all, there are roughly 300 million domains registered worldwide.
Did you already register your company’s name with the state, too? Then you’re going to be in for quite a bumpy ride.
This is where Eminent SEO can come in. If your ideal domain is already taken, we’ll do some extensive research on other possible choices, and then we’ll decide on an address that makes sense with your brand and still lets customers find you easily.
Better yet, if you’re in the process of forming a company but you’ve haven’t locked in the business name yet, this is the perfect time to come to us too. We can help with developing your brand name. Market research and URL availability will be part of the mix before we give you our final recommendation.
Get premium brand and domain consulting when you go with Eminent SEO. To get started, visit our Domain Registration page or call 800.871.4130 today!
