2012 was an exciting (and somewhat tumultuous) year for SEO and Marketing professionals. This past year has seen many changes in Google’s approach to rating and displaying website results within their SERPs through a series of algorithm updates, specifically called: the Penguin and Panda algorithm updates. These updates initially frustrated website owners and internet marketers alike, but as the dust settled, we all got a clearer view on how to successfully rank and market websites… for now.
The Benefits of Change
While all change will assuredly come with some growing pains (trust me, we felt them), the changes in the SEO industry did actually result in a few definite benefits for the web as a whole.
For Marketers:
The stricter guidelines imposed by new updates have actually sparked more competition on the internet, with certain business sectors seeing an increased need for cutting-edge marketing techniques. Before these changes, less-competitive markets could have websites accidently become a ranking authority without using a marketing strategy to achieve their goals. Now, marketing has become more of a necessity, as literally every single market has increased in levels of difficulty with all of Google’s changes.
For Web Searchers:
Another benefit of the 2012 changes is the increase in the quality of web content that search engines are returning. Websites listed in high search rankings are becoming increasingly more appealing, both visually and in content – from written word, to video and images. Google wants to serve up fresh AND relevant content, so if your site is outdated or lacking, it might be time for a facelift.
The Combination of Traditional and New Media Marketing Techniques:
For the past decade, there has been a big separation between traditional marketing and internet marketing. Advertisements for print were on a slow decline while internet marketing still seemed limited to those who have been practicing traditional marketing for many years successfully. 2012 brought these two forms together; as visual websites and apps, such as Pinterest and Instagram, became popular. They opened up a new format where visual advertisements could find a home. Without size limitations and high print prices, these social media apps and sites allow for traditional style advertisements to be broadcast to large audiences cheaply and effectively.
*NOTE: If your brand is not using these new outlets for advertising, let Eminent SEO consult you on how you can take advantage of these social sites that are growing rapidly in popularity. Just drop us a line give us a call.
Eminent SEO | All-in-One Services
In November, Eminentseo.com launched a brand new “services” area to our website. This new page lists all of the specific services that we offer; from Website Audits to Custom Design and Development to Website Marketing. Visit our new Website and SEO Services page to see all of the many individual services that we offer to help your brand, site and business excel in the New Year.
Highlighted Services | Website Audit
A website audit is the perfect way to assess all aspects of your website; from functionality to on-page optimization to offsite marketing. We take a thorough look at your website and deliver a report on all areas that are exceeding, areas that could use attention, as well as areas that could be causing extreme conflicts with search engines or users. Call us today to begin a quality check of your web properties.
Goodbye 2012, Hello 2013!
As 2012 comes to a close, we just want to say thank you to our clients, our fans and our friends. 2012 had its ups and downs… as does any year. Google kept us on our toes, but we are happy to report we are better for it. As a team we have grown tremendously and we are excited to see what 2013 has in store for Eminent and our clients. Wishing you and yours a wonderful holiday season… and as we like to say here at the Eminent SEO offices “See ya online!”…
