As we dive headfirst into 2021 here is what you need to know about the changing digital landscape if you’re a business owner or marketer….
Marketing Tips & News
Good to Know in SEO
In December, 2020 Google rolled out their first core algorithm update in 7 months.
Why we care? Whenever Google updates its algorithms, it means that your website can do better or worse in the organic search results. Knowing when there is a major Google algorithm update gives us a date to point to in order to understand if it was something we changed on the website or something Google changed with its ranking algorithm that requires us to modify our strategies.
Changes to Social Media Marketing
Social media has taken on greater significance for consumers and marketers as 2020’s events have forced more digital communication, but the ways of using it are evolving.
Why we care? Planning content and marketing strategies looks a little different than in previous years. While it’s true that change is constant in marketing, 2020 shook up the industry so dramatically that many marketers are now revisiting everything from target buyers to user experiences and even their brand purpose.
Good to Know in Paid Advertising
Identity Verification Rolls out in Google Ads
Why we care? We’ve all been warned that identity verification was going to be coming to Google Ads since March 2020, and yet it’s beginning has been a little shocking. Google Ads’ poor wording of their email to paid ad managers made it seem like they would be showing the full name of the individual – which is very concerning for agencies – who are working on multiple Google Ads accounts, along with the personal privacy for anyone creating ads through the platform. It was later clarified that only the name of the company whose ad it is will show, along with their business location.
Want More?
Subscribe to our blog for more marketing updates and trends.
Follow us on Instagram for #TipsforSmallBusinessOwners
From the Eminent Team
Our Top 14 Must-Read Books for Business Owners and Marketers
Ready for a Custom Marketing Strategy?
Call us for a free initial consultation
1.800.871.4130
