Hi Again!
We’re back with some fresh insights from the wild world of online marketing.
But first… did you catch the big game? More importantly—what was your favorite commercial? (We all know that’s the real reason we watch.)
What’s Happening Right Now
Google Reviews Gone Missing? You’re Not Alone!
Two of our clients just reached out asking why so many real reviews vanished overnight. Turns out, Google confirmed an outage in business profile reviews, leading to missing reviews for many local businesses. They’re actively working on a fix. Stay tuned!
👉 Full story here
Google’s “Search AI Mode” – Is This The Future?
Google is internally testing a new AI-driven search mode that intelligently researches and organizes information with external links. Expect fewer clicks to websites if this takes off.
Major Updates to Google’s Rater Guidelines (Jan 2025)
The newest rater guidelines put original content front and center while cracking down on:
- AI-generated, low-value content
- Site reputation abuse
- Expired domain misuse
👉 What Search Engine Land is saying about it
OpenAI Launches GPT-4o3 + Deep Research
OpenAI just dropped o3, a more advanced, reasoning-focused AI model. They also announced “Deep Research,” which is funny because… Google already has a product with that name. 🤔
GSC + GA4 Data Now in Looker Studio
Need better reporting? Google just released a Looker Studio dashboard that combines Google Search Console and Google Analytics 4 data for a more comprehensive view of your website’s performance.
👉 Check it out here
Local SEO: Weather Reports, New SERP Features & More
- Local SEO Guide has launched a SERP Weather Report to track ranking fluctuations in home services across major US cities.
- Google is testing new search features, including:
- AI-organized search results
- “Popular Products” feature
- People Also Search in Images
- “Related Places” for local searches
- New SERP Review Features
Need Help Navigating the Chaos? Let’s Chat.
If you’re ready to improve your rankings, clean up your SEO, or just figure out where the heck your reviews went, we’re here to help.
📩 Reply to this email or hit me up here. Let’s get to work.
Until next time,
Jenny Weatherall & the Eminent SEO Team
New From Our Blog
The Ultimate Guide to Law Firm SEO and Digital Marketing Success
Learn proven SEO and digital marketing strategies to help your law firm rank higher, attract more clients, and achieve sustainable growth. READ ->
Selling a Law Practice: How Smart Marketing Increases Value & Attracts Buyers
Thinking of selling your law firm? Learn how strategic marketing can boost value, attract buyers, and ensure a smooth transition for your practice. READ ->
