Tag Archives: Holiday

Vol. 107: Preparing Your Business Marketing Strategies for a Unique Holiday Season

This entry was posted on November 24, 2020 by Team Eminent SEO.

Preparing Your Business Marketing Strategies for a Unique Holiday Season

The current COVID-19 pandemic is changing the shopping habits of many consumers, which means a change in the way you reach your prospective customer. Fortunately, it has not decreased consumer willingness to spend.

What Will the 2020 Holiday Shopping Season Look Like?

So how do you adjust your holiday marketing strategies and holiday advertising in 2020? You embrace the current situation and meet consumers where they are most likely to be—online. By recognizing the current shopping trends, the unique needs of consumers, and addressing their safety concerns, you can make the most of the current holiday shopping season.

What Are the Best Holiday Marketing Strategies for 2020?

Consumers are always looking for a deal, and with unemployment remaining high, that is not likely to change any time soon.

There are several points to keep in mind as you review your platforms and update your information.

Make Sure Your Digital Media Is Ready for the Holidays
Update Your Website with Relevant COVID-Related Information
Freshen up Your Brand
Optimize Your Social Media Presence
Make Sure Your Holiday Advertising Reflects Current Consumer Expectations

Meet Marketing Consultant Jenny Stradling

Meet Marketing Consultant Chris Weatherall

When you want to map out a marketing strategy that considers the long-term goals of the company, potential risks and rewards and projected ROI, working with an experienced marketer is a must. Someone with deep experience understands what data to look at, what tools to use, the right questions to ask and the impact of the different marketing channels and tactics available today.

A Professional Marketing Consultant Can Help You Understand the Changing Digital Landscape

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Marketing Tips & News

The biggest problem entrepreneurs and small business owners have is that they’re experts in their field and novices in what it really takes to effectively run a business. That’s what usually trips them up, sooner or later.

Don’t let that happen to you. Admit that you don’t know what you don’t know about business… and follow our #tipsforbusinesses. Some are straightforward, others are counterintuitive, but they’re all true. And (chances are) some day they’ll save your butt. You’re welcome.

TIP #1: Always make sure there is and will be enough cash in the bank.
Period. The most common business-failure mode, hands down, is running out of cash. If you know you’ve got a cash flow or liquidity problem coming up, fix it now.

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Helping Small Businesses During COVID-19

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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This entry was posted in Newsletter and tagged Holiday, marketing strategies.

Preparing Your Business Marketing Strategies for a Unique Holiday Season

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This entry was posted on November 3, 2020 by Jenny Weatherall.

The 2020 holiday shopping season is quickly approaching us. In fact, for many shoppers, it may already be in full swing. This shopping season looks quite a bit different than any in recent memory. The current COVID-19 pandemic is changing the shopping habits of many consumers, which means a change in the way you reach your prospective customer. Fortunately, it has not decreased consumer willingness to spend. Current shopping trends from the first half of the year and insight into current consumer buying habits can help provide retailers with some insight into what to expect from this year’s unique holiday shopping season. Understanding how retail marketing will be different this year can help you direct your marketing dollars into the areas that will provide you with the highest return on your investment. Let’s peek at what that might look like.

What Will the 2020 Holiday Shopping Season Look Like?

The 2020 holiday shopping season will be quite a bit different from anything we have experienced mainly because no one has ever before tried to predict what holiday shopping during a pandemic looks like. What we do know is that the virus will impact the way that most consumers do their holiday shopping. Many people continue to avoid indoor spaces, which will likely continue as the weather gets colder. According to eCommerce company Radial, over 60% of the 1,000 people questioned plan to avoid shopping in brick and mortar stores. Nearly 70% of consumers polled plan to increase the number of online purchases that make up their holiday shopping. Although consumer spending remains one of the key areas impacted by the COVID-19 virus, many consumers still anticipate holiday spending to be relatively equal to that of 2019. What is notable is that these consumers are looking for the best deals out there to make their money go further.

What Are the Best Holiday Marketing Strategies for 2020?

The current pandemic is a boon for eCommerce as more consumers shop from home. Even demographics such as older consumers are embracing online shopping due to necessity. As more people become comfortable with using technology and are limiting their mobility, the percentage of online purchases continues to increase. People are also spending more time on their phones, increasing their interactions with social media platforms such as Instagram, Facebook, and Twitter. This points to digital media as a marketing focus for success in this year’s holiday shopping season. This is the year of the Influencer.

Consumers are always looking for a deal, and with unemployment remaining high, that is not likely to change any time soon. It is highly unlikely that Black Friday will be the in-store shopping boon of the past. Many stores such as Target and Walmart have already opted to close on Thanksgiving, and virus safety concerns mean reducing store occupancy rates in many areas.

Instead, you can expect that consumers will be looking for online deals. It also means that Black Friday will become a significant online event and may end up continuing into Cyber Monday. Online deals are likely to extend well past the one- or two-day events that are the current trend. Retailers can be expected to entice consumers throughout the season with emails announcing bargains that encourage you to buy that one last gift.

It is important to incorporate bargains, special deals, and coupons into your email and online marketing strategies. You should also build them into your social media platforms. Now is a good time to create and run pay-per-click ads, as most prospective buyers will begin their online shopping with a search engine query. Knowing the importance of bargains to current consumer shopping trends allows you to highlight it to develop your marketing strategy for the 2020 holiday advertising campaign.

Make Sure Your Digital Media Is Ready for the Holidays

A significant portion of traditional holiday shopping will move to online shopping this year. As a retailer, you need to make sure that your website and other digital media platforms are fresh and up to date with all the relevant information that consumers need to make online shopping easy.

There are several points to keep in mind as you review your platforms and update your information.

Update Your Website with Relevant COVID-Related Information

Include items such as pickup and delivery options and in-store safety protocols. As consumers increasingly rely on online interaction for information, having an informative website can streamline the process and increase trust in your brand. It is equally important to increase the close monitoring of digital platforms to handle increased inbound messages from shoppers.

Freshen up Your Brand

Ensure that your brand message is consistent across digital platforms and that it stays authentic to your mission. The current holiday shopping season requires you to take a fresh look at your holiday shopping message. Make sure you are sensitive to current COVID concerns as you develop marketing campaigns. It is also a good idea to begin online marketing early this year since consumers will not be waiting on a Thanksgiving start date.

Optimize Your Social Media Presence

This is the time to increase your exposure on social media platforms. The first thing to do is identify which social media platforms your potential consumers frequent most. Current trends show that Instagram interaction is the highest, with Facebook and Twitter following close behind. If consumers are spending more time on their phones, it follows that this is where you want to spend your advertising dollars. This is also a great opportunity to show consumers the steps your business is taking to keep them safe during the pandemic. Make your social media interactions a little less formal for a more personalized experience with your shoppers. Highlight recent buyers or product sightings. It also presents a chance to link with other local businesses as a show of support.

Make Sure Your Holiday Advertising Reflects Current Consumer Expectations

Holiday advertising in 2020 won’t look quite the same, but that doesn’t mean you can opt out. In fact, you should probably start if you haven’t already. You will want to start your ad campaign now to allow for CPM optimization. Keep in mind that your campaign will need to be flexible

and ready to adapt to likely market shifts. This year is definitely a trip into the unknown. Take it as an opportunity to try different media channels to hit a wider captive audience that finds themselves on the couch.

Make sure that you adapt your digital messaging to the current COVID-19 pandemic. This is still a time of celebration and a desire for festivities, but it is important to acknowledge that it may not be possible for everyone this year. Messages that are sensitive to gratitude for family and a celebration of all that we have will resonate with consumers. In today’s world, even the little things seem worthy of a celebration.

As consumers continue to see the impact of the virus on their communities, many of them are actively focusing their spending on ways that benefit local businesses and local artisans. Consider messaging that celebrates and highlights local business. Pair your own business with other local retailers as a show of solidarity and support. Partnering with charities and nonprofits can also help solidify your brand as a community-based business.

Safety is still at the forefront of consumer expectations. Concerns about the virus have consumers inquiring about how retailers are addressing safety issues surrounding the purchasing process. It is important that as a retailer, you address these concerns and make consumers feel comfortable shopping with you. The emphasis on touch-free shopping will translate into lots of questions about pickup processes. Online shoppers will want to have reliable shipping times. Ensure your message assures consumers that you have all of this under control—then deliver on the promise.

Closing Thought on Marketing the Holidays in 2020

Although holiday marketing may look quite a bit different this year, your team can use this opportunity to solidify your brand and widen your reach with a vast new online shopper base. The ever-changing there-is-no-normal new normal requires flexibility and a willingness to think outside the box. Sharpening your digital message and honing your writing skills are important as this may be the best, if not the only way, you will be able to engage consumers this season. So, buckle in and get ready for the ride. The future has arrived, and it’s digital.

If you need help navigating the current market, reach out to Eminent SEO; our creative staff members are ready to make sure your holiday campaign represents your brand and delivers a maximum ROI to close out 2020!

Jenny Weatherall

CEO, Business Consultant, Researcher and Marketing Strategist

Jenny Weatherall is the co-owner and CEO of Eminent SEO, a design and marketing agency founded in 2009. She has worked in the industry since 2005, when she fell in love with digital marketing… and her now husband and partner, Chris. Together they have 6 children and 3 granddaughters.

Jenny has a passion for learning and sharing what she learns. She has researched, written and published hundreds of articles on a wide variety of topics, including: SEO, design, marketing, ethics, business management, sustainability, inclusion, behavioral health, wellness and work-life balance.

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This entry was posted in Marketing Strategy and tagged Holiday.

Vol. 73: Revamp, Recharge, Rebuild Your Website

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This entry was posted on December 22, 2017 by Jenny Weatherall.

Out with the Old and in with the New?

At Eminent SEO, we are already feeling the effects of having modernized and refreshed our website, and man do they feel good.

Our new-look website is already drawing in a number of new business leads, and it has us wondering, “When are you going to do the same?”

Even if you launched or redid your website a couple of years ago, it may have already fallen behind the curve. Yes, the internet moves that fast. Trust us, we redesigned ours not even four years ago, and it was already feeling long in the tooth prior to relaunching it last month.

If you’ve been looking for website redesign help or you just want a second pair of eyes on how your site can look or function better, reach out to us anytime!

See Our Design Services

Good to Know in SEO

From updating your website’s user experience (UX) to some recent search engine changes, here are the latest stories you’ll want to pay attention to so you can stay at the forefront of your industry:

Speaking of website redesigns, Marketing Land recently offered three valuable tips on maximizing your website UX for better engagement.

Since the Safari browser debuted Intelligent Tracking Prevention, Bing is now encouraging advertisers to update their conversion-tracking capabilities.

Google search results pages are now featuring more knowledge graphs and fewer rich snippets, but are rich snippets going away? A Google executive suggests they won’t.

Our Holiday Message

May your holiday season be merry and bright! Happy Holidays from us here at Eminent SEO.

Highlights from the Eminent SEO Blog

Take a look at last year’s holiday season sales stats as well as this year’s projected numbers, and then review these 19 tips on how your company can cash in during the eCommerce craze this month and into the new year.

Ecommerce Competition Win More Sales Holiday Season - Eminent SEO

What does rudeness look like in the workplace? What could be causing these uncomfortable interactions? Take a lot at the consequences of workplace incivility, and then try out these 7 tips on cultivating a more civil work environment.

Workplace Rudeness iMac Computers Open Desks - ESEO

Happy Holidays again from Eminent SEO! If you’d like to keep up with us until the next newsletter edition, find us on social media using the icons below, or look for new articles posted to our blog.

Jenny Weatherall

CEO, Business Consultant, Researcher and Marketing Strategist

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This entry was posted in Design & UX Optimization, Newsletter and tagged Design, Development, Holiday, User Experience.

Google Knowledge Panel and Rich Snippets Updates, Based on Recent Holiday Changes

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This entry was posted on November 29, 2017 by Team Eminent SEO.

If you are a member of the SEO community, or if you spend your time searching lots of keywords and phrases using the Google search engine, you may have seen the appearance of more knowledge panels on the right-hand side of the results in the past week or so.

The above screenshot shows an example of the knowledge panels that are now showing for certain keywords. In this case, a search for the keyword “SEO” brings up a SERP with a knowledge panel for the phrase “search engine optimization.”

Much like the knowledge panels that show up when you search for a business by its brand name, the knowledge panel gives a definition of the word you are searching (as defined by Wikipedia) and suggestions of other related terms.

While these knowledge panels started showing up just before the long Thanksgiving holiday weekend, and started with very general terms and keywords, the number of keywords and terms that now have knowledge panels associated with them has been growing exponentially in the past week.

So what does this potentially large change mean for SEO?

How Will Keyword Knowledge Graphs Affect SEO and Rankings?

Being that this change (a 30 percent jump in knowledge panels, as of Nov. 27) happened over a holiday weekend, it signals that not only does this appear to be a big change that will cause mixed reviews among users, but it appears that Google may be determined to keep long term. The company slipped the update under the radar while many were traveling, visiting family and enjoying their holiday meals.

Is the Google Knowledge Panel Replacing Rich Snippets?

One way that this has already affected SEO is with rich snippets – those little answer boxes that show up above the organic results that are supposed to offer the best or most concise “answer” to a searched term or phrase.

As Dr. Peter J. Meyers noted in his excellent initial article on the recent knowledge graph changes, the rollout of these knowledge panels has already started to “eat” existing rich snippets that were in place for the same keyword SERPS just a week before. While this is an immediate change that may cause traffic or ranking losses for some keywords, the impact doesn’t seem to be wide at this point.

It seems the biggest concern that the changes created was about the appeal or long-term worth of optimizing for rich snippets – concerns that rich snippets might be going away or diminished in the future. However, since the terms affected are very general terms and it seems that most of the “replaced” snippets were definitions of the term, we don’t believe that there will be a widespread negative loss of snippets at this point.

Product Knowledge Graphs

The changes that certainly got those in the SEO community worried and confused have to do with the knowledge graphs for products.

The appearance of a knowledge graph defining a product caused many to wonder if Google was losing the “intent” of the user searching term. How many users that search the term “HDMI cable” do you think are looking for the definition of the product?

Regardless of whether you were seeking the definition, shopping deals, videos about, or manufacturers of the product, the definition is currently firmly planted on the SERP. While this may seem unnecessary, it does also make sense, seeing as how there is usually a Wikipedia definition within the organic search results for most searchable terms.

This change simply takes the wiki out of the organic search results – which, in many cases, means the Wikipedia article wasn’t a helpful search result and took up one of the precious few first-page positions.

How Granular Will Knowledge Graphs for Terms Go?

General terms that generate a knowledge graph may be bothersome for a few users, but we can see how having one makes sense in most cases. The remaining question is how deep and detailed will Google go with the knowledge graph?

And, will having knowledge graphs for the most detailed search terms cause negative effects for SEO strategists and businesses targeting those terms? At what point is a search detailed enough to not need a definition?

Once this line has been drawn, we can understand better how this will warrant changes to one’s SEO strategy – if changes are even needed.

Until we know more about how far these changes will stretch, I think it is too early to be making long-term strategy changes. However, if your SEO campaign relied heavily on traffic coming in from the definition of certain terms, I would say that this type of strategy was on its way out anyway.

In the meantime, the best way to protect your SEO strategy from being heavily impacted by across-the-board changes like this is to have a diverse strategy. Don’t put all your keyword portfolio eggs in one basket: Focus on long-tail keywords, go after low-hanging-fruit opportunities, and don’t let your strategy get stale.

Multi-Channel Marketing Can Be the Answer

Team Eminent SEO

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This entry was posted in Industry News & Events, Marketing Strategy and tagged Algorithm Update, Holiday.

Ecommerce Competition: Win More Sales This Holiday Season

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This entry was posted on November 22, 2017 by Team Eminent SEO.

The holiday season can bring a nice boost in sales, but it can take a lot of work and extra expense to make it happen. We’ve compiled this guide to help you get the most sales possible from the time and money you invest in your marketing this season.

First, let’s look briefly at what last year’s holiday season sales stats can tell us about the market, and what to expect this year.

A Look Back and Ahead at Holiday Spending

It’s hard to know where you’re going if you don’t know where you’ve been. Before we tell you how to make a holiday season marketing push, let’s take a quick look back at last year’s sales numbers as well as some projections for this year’s November-December rush.

2016 Holiday Season Sales Stats

Last holiday season, online sales in the U.S. raked in a total of $80.2 billion, according to marketing data and analytics firm comScore. When broken out by desktop and mobile purchases, the holiday sales came out to:

Desktop purchases: $63.1 billion (12% increase over 2015)
Mobile purchases: $17.1 billion (44% increase)

And worth noting is that the National Retail Federation estimated that nearly 10 million more people shopped online on Black Friday in 2016 than those who shopped in stores that day. The breakdown on Black Friday shoppers last year comes to:

Online shoppers: 108.5 million
In-store shoppers: 99.1 million

Black Friday is usually all the talk when it comes to shopping this time of year, but Cyber Monday has actually emerged as the biggest spending day of the year. More shoppers seem to be avoiding the in-store stampedes in favor of the comfort of buying online from home. In 2016, Cyber Monday accounted for $3 billion in online sales – $2 billion via desktop and $1 billion via mobile.

2017 Projected Holiday Season Stats and Trends

With the economy on the rebound, experts are projecting holiday sales this year to grow substantially. Research marketing firm NetElixir predicts a 10 percent increase over last year, which would take total sales from $80 billion to $88 billion. Projections by Deloitte suggest that retail holiday sales in 2017 could exceed $1 trillion.

Online purchases continue to grow compared to in-store purchases. However, many brands are creating campaigns that integrate the online and in-store experiences for customers.

A higher percentage of online purchases are being made on mobile devices. However, desktop sales continue to account for a larger share of the pie, so it’s important that websites are optimized for both types of online buying experiences.

Know What Works

The first step to creating a successful holiday marketing strategy is to know what works well already – both in terms of year-round sales and holiday sales specifically.

There are a ton of different ways to promote your products during the holidays, so narrowing down your options will help save you time and money and allow you to focus on doing a few reliable things well rather than spreading yourself too thin.

Make a list of best practices in the following areas:

Audience targets – Which audience segment is your best customer? Where and how do they typically do their shopping during the holiday season?

Popular promotions – Which products sell well all year? What promotions do your customers always respond well to?

Previous year’s promotions and sales stats – What worked last year during the holidays, and what didn’t? How can you double down on last year’s successes?

Best traffic sources – Which lead-generation strategies already work well for you? How can you increase your budget in those areas to gain additional traction during the holidays?

Specific Dates to Target

It’s also a good idea to capitalize on industry-wide shopping dates/promotions that shoppers will be actively looking to take advantage of. Start preparing special promos to meet their needs.

The dates to remember are:

Thanksgiving Day (Dec. 23 this year)
Black Friday (day after Thanksgiving)
Cyber Monday (first Monday after Thanksgiving)
Green Monday (second Monday in December)
Free Shipping Day (free shipping with guaranteed delivery by Christmas Eve – Dec. 15 in 2017)
Holiday weekend (Dec. 22 to 25 in 2017)
Post-Christmas shopping (Dec. 26 to 31)

Do More of What Works

Once you know what works, it’s time to take those strategies and put them on steroids, so to speak.

Rerun Successful Campaigns, with a Twist

Do what you know works, but try to add a new dimension to it or combine it with other techniques that work to give it a fresh feel.

Highlight Your Most Popular Products and Upsell

Lead off with specials on your most popular products, and offer upsells and add-ons that make sense to increase overall order amounts.

Increase Your Budget for Best-Performing Ads and Channels

Be present on multiple platforms and channels, including social media, PPC, banner ads, emails, radio, TV and print ads. You don’t need to do all of them, but pick a few and do them well.

Optimize for Mobile

Make sure your website is optimized for both mobile and desktop viewing, if it isn’t already.

Set Yourself Apart from the eCommerce Competition – Especially During the Holidays

Differentiating yourself from the competition is always important, but especially so during the holidays when the communications channels are saturated with promotions.

It’s a good idea to know where your products stand in terms of price and shipping cost compared to major competitors like Amazon, as well as compared to more direct niche competitors.

With this information, you can find ways to stand out, including:

Offering niche products that aren’t easy to find elsewhere
Combining a service (such as assembly or installation) with certain products
Loyal customer discounts/benefits
Top-tier service
Greater shopping convenience
Free or upgraded shipping

Time Is Better Than Money

“Time is money,” the saying goes, but for many busy holiday shoppers, time is even more important than money. As you develop your holiday marketing plans, ask yourself:

How will we make it fast, easy and convenient for customers to make gift choices, complete their purchase, and move on to the next item on their holiday to-do list?

19 Quick Holiday eCommerce Sales Tips

We’ve put together this list of ideas and best practices to help you rejuvenate your holiday marketing plan. Check to see if there’s anything important you haven’t considered yet:

1. Customize offers as much as possible to the individual.

1. Consider a special landing page of holiday products and special offers. You may want to A/B test offers – for example: price discount vs. free shipping.

1. Optimize your content and metadata for holiday keywords and write seasonal blog content.

1. Consider a holiday gift-giving guide, with recommendations for people new to your products (such as friends and family of existing customers) and special or advanced items for loyal customers looking for something new.

1. Consider creating a limited-run holiday version of a popular product.

1. Throw in free shipping or upgrades to faster shipping at certain order price points.

1. Have relatively short windows on specials in order to promote a sense of urgency. Have multiple specials over the course of the season.

1. Tease special offers and major shopping days a week ahead of time, a day or two before launch, and send emails at midnight on the day of so that they’re in inboxes when customers wake up.

1. Have a few amazing price deals, but don’t discount so much that it cuts too far into profits. While shoppers are looking for discounts, they’re also looking for convenience. Look for other ways to stand out and win the sale besides simply discounting.

1. Create specials that encourage upsells and add-on purchases. Throw in free shipping on larger orders.

1. Let customers know what is the last day to order and get delivery by Christmas. Display this info prominently in website and in email communications.

1. Incentivize last-minute shoppers with upgrades to faster shipping on large orders.

1. Use abandoned cart emails to remind them to come back and complete their order.

1. Encourage people to order early by offering bigger discounts on orders in November and early December. (You may want to share your entire list of holiday specials to prove that the early birds are truly getting the best deals.)

1. Consider offering specials that allow people to shop from home on Black Friday and even Thanksgiving so they can skip the lines and hassle of brick-and-mortar shopping.

1. Since Cyber Monday is the biggest day for online sales, offer significant specials and encourage your customers to “buy local” or “support small businesses,” if these descriptions apply to your business.

1. For last-minute shoppers who’ve missed the by-Christmas shipping window, offer gift cards that can be delivered digitally or printed at home.

1. If you’re a small business with limited website traffic and marketing budget, consider listing your products or services on major sites like Amazon, Groupon, etc.

Have a special offer for those looking for post-Christmas deals as well.

Bonus: Tips for Service Businesses

If you’re a B2B service organization, encourage businesses to buy now for 2018, so they can get the tax benefits of purchasing in 2017.

Whether you’re a B2B or B2C service company, considering offering gift cards for future services.

If your services align with things that are typically part of New Year’s resolutions, such as health, love and finances, consider providing a service package that helps them get off to a strong start in the new year and continue their progress through the whole year.

Gift Yourself with Peace of Mind This Holiday Season

Develop a robust marketing plan for the holiday season that will keep you top of mind during this busy buying season while setting you apart from the competition. Don’t leave holiday sales to chance.

For small and mid-sized companies, the key to success during the crowded holiday season is smart marketing and sales strategies that:

- - Capitalize on your company’s strengths
  - Target the right prospects
  - Allow you to get through to the right people with the right offers

You can do all of this even on a limited marketing budget.

Need to get your website ready for what’s left of the holidays? Need help executing a robust holiday campaign? Contact us now to learn how we can help. Time is running out, but it’s not too late to position yourself for success before the year runs out.

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Team Eminent SEO

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This entry was posted in Business Strategy, eCommerce, Marketing Strategy, Sales & Pro Tips and tagged Health and Lifestyle, Holiday.

Vol. 72: Giving Thanks for Huge 2018 Marketing Budgets

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This entry was posted on November 17, 2017 by Jenny Weatherall.

How Will You Spend Your Marketing Dollars in 2018?

As we’re preparing for the holidays, we’re giving thanks for all we’ve accomplished and all the new clients we’ve brought on board in 2017.

But we’re also looking ahead to 2018, and we’re encouraging companies to invest enough in marketing and advertising in order to grow their respective brands and generate more sales.

Jenny Stradling, CEO of Eminent SEO, says:

“This is my favorite time of the year. There’s such a good energy that comes with holiday preparations and celebrations. If you need help preparing your clients’ websites and marketing campaigns for the holidays, it is not too late! We can refresh content, launch a new Facebook ad campaign and offer dozens of other services to help your clients meet their goals this holiday season.”

Business & Marketing Tips

How have marketing budgets changed from 1980 to 2017? Businesses are pouring less money into TV, radio and print ads while taking advantage of newer outlets such as social media paid ads and PPC/Google AdWords.

Here’s a visual representation of the evolution of modern marketing:

Highlights from the Eminent SEO Blog

As marketing continues to evolve, the way agencies interact with their clients will change, too. More transparency, flexible deliverables and realistic expectations will be among the newest developments.

Here’s some advice we all could use: how to stop your desk job from impacting your health beyond repair. Let’s look at the 5 ways office jobs harm your health, plus 8 tips on how to mitigate the damage.

Want to stay in touch with us prior to the next newsletter edition? Visit our blog or find us on social media by using the icons below.

Jenny Weatherall

CEO, Business Consultant, Researcher and Marketing Strategist

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This entry was posted in Branding & ORM, Marketing Strategy, Newsletter and tagged Brand Identity, Holiday, Marketing Budgets.

4th of July Events in Greater Phoenix, AZ – 2017 Edition

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This entry was posted on June 20, 2017 by Team Eminent SEO.

That time of year when we celebrate our nation’s independence is nearly upon us! The greater Phoenix area has plenty of family-friendly events throughout the Valley where you can enjoy fireworks, kids’ activities, rides, games, entertainment, food and drink, and all-around fun times.

Below is an expansive listing of events greater Phoenix residents can look forward to for the July 4, 2017 holiday. While most events take place on Tuesday the 4th, note that some are being held in advance of Independence Day.

Phoenix & Valley of the Sun Independence Day Fireworks and Events

Click on the name of any of the events below for more details on:

Specific activities offered
When the fireworks will start
Cost of admission and reservations for special areas
Limitations on what you can bring to the venue
The venue’s location
Whether activities will be indoors or outdoors (most are outdoors)

Ahwatukee

Ahwatukee Red, White & Boom Fireworks Festival – Fri, 7/1/17, 5 p.m. to 10 p.m. – Pecos Park (CANCELLED)

Anthem

Anthem Independence Day Celebration – Mon, 7/3/17, 6 p.m. to 10 p.m. – Community Park

Cave Creek

3rd of July Fireworks – Mon, 7/3/17, starting at 5:30 p.m. – Harold’s Cave Creek Corral

Chandler

July 4th Fireworks Spectacular – Tue, 7/4/17, 5 p.m. to 10:30 p.m. – Tumbleweed Park

Fountain Hills

Fourth at the Fountain – Tue, 7/4/17, 6 p.m. to 10 p.m. – Fountain Park

Glendale

Westgate Firework Fest – Tue, 7/4/17, 5 p.m. to 9:30 p.m. – Westgate Entertainment District

Goodyear

Star Spangled 4th – Tue, 7/4/17, 6 p.m. to 10 p.m. – Goodyear Ballpark

Litchfield Park

Fourth of July Splash Bash – Tue, 7/4/17, 10 a.m. to 5 p.m. – Litchfield Park Recreation Center

Mesa

Arizona Celebration of Freedom – Tue, 7/4/17, 6 p.m. to 10 p.m. – Mesa Convention Center

Peoria

4th of July Celebration – Tue, 7/4/17, 5 p.m. to 10 p.m. – Peoria Sports Complex

Phoenix

Fabulous Phoenix 4th – Tue, 7/4/17, 6 p.m. to 10 p.m. – Steele Indian School Park

Tempe

July 4th Tempe Town Lake Festival – Tue, 7/4/17, starting at 5 p.m. – Tempe Town Lake

Scottsdale

4th of July Celebration – Tue, 7/4/17, 3 p.m. to 9:30 p.m. – Westworld of Scottsdale

Summer Concert (Mogollon) & Fireworks – Sun, 7/2/17, 7:30 p.m. to 9 p.m. – McCormick-Stillman Railroad Park

Surprise

4th of July Celebration – Tue, 7/4/17, starting at 4:30 p.m. – Surprise Recreation Campus

Have a Cool Fourth of July

Given how hot it is in the Valley this time of year, be sure to bring plenty of water with you to these events, and anything that can offer you shade. Check the event pages for details on what each venue provides and what you’re allowed to bring with you in terms of food, drink and shade.

From our families to yours, we wish you a happy, healthy, safe and fun Independence Day!

Team Eminent SEO

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Vol. 61: Eminent to Help Spread Holiday Cheer; Google Retires Knowledge Graph Snippet Overlays

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This entry was posted on December 15, 2016 by Team Eminent SEO.

Eminent SEO News: Help Us Help Out Families in Need This Holiday Season!

Eminent SEO is excited to support Operation Santa Single Style this holiday season, which will provide gifts to single-parent families in need in Arizona. We’re always eager to do our part and give back to the local community, especially during the holidays when so many are struggling to put food on the table while having enough to buy their children presents.

Operation Santa Single Style would appreciate YOUR support this year, as well. Please visit the group’s online registry if you’d like to pick out a toy for a child in need or make a monetary donation.

If you live in Arizona and want to know where to drop off your gift donation, please email danielle@eminentseo.com. You can also email the same address to ask where to ship the gift, if you live out of state.

Thank you for your consideration of supporting a family in need this winter. If you’d like to learn more about Operation Santa Single Style, please visit the group’s Facebook page. Happy Holidays!

What’s New in SEO: Google Kicks Knowledge Graph Snippet Overlays to the Curb

Beginning in January 2014, when a user conducted a Google search, the results page would feature gray text off to the right of the URLs of many entries. If you hovered over that text, a small pop-up would emerge that would tell you about the overall website or the company behind the page you would potentially visit.

Well, say goodbye to that feature. Search Engine Land confirmed with Google in November that Knowledge Graph snippet overlays, as they’re called, have been retired.

Why? Low usage, apparently.

So, the feature failed to last even three years in the search engine results pages. While it appeared like it could be helpful for users, it seemed to provide little-to-no benefit to publishers. The snippet overlays contained up to three links, but none would lead directly to the company’s website. One might go to the business’s Google+ page, but that’s about it. For the few users who did take advantage of the snippet overlays, the links ended up being distractions to the page Google featured in the search results.

Don’t worry, though: Google still places a major emphasis on its regular Knowledge Graph, which you might see in line or off to the right of your desktop search results, depending on the query. This indispensable feature likely played a part in the demise of snippet overlays, for which we say, “R.I.P. We hardly knew ye.”

Doctor Strange Google Knowledge Graph Cards

A Knowledge Graph appears in the right half of this Google search results page.

November Social Media Roundup

Our Instagram account continued to grow in November! And on Twitter, we increasingly lent our voice and expertise to some of the latest topics in our industry. See the best of our November social shares below. Click on any of the photos to see the accompanying caption and more info about the image. We also invite you to keep up with our latest social stuff by following us on Instagram and Twitter.

A photo posted by Eminent SEO (@eminentseo) on Nov 4, 2016 at 6:25am PDT

A photo posted by Eminent SEO (@eminentseo) on Nov 4, 2016 at 2:55pm PDT

A photo posted by Eminent SEO (@eminentseo) on Nov 11, 2016 at 4:19pm PST

A photo posted by Eminent SEO (@eminentseo) on Nov 13, 2016 at 1:42pm PST

A photo posted by Eminent SEO (@eminentseo) on Nov 16, 2016 at 1:51pm PST

A photo posted by Eminent SEO (@eminentseo) on Nov 20, 2016 at 9:10am PST

A photo posted by Eminent SEO (@eminentseo) on Nov 26, 2016 at 3:12pm PST

A photo posted by Eminent SEO (@eminentseo) on Nov 28, 2016 at 8:32pm PST

November Blog Roundup

In November, we revisited one of the hallmarks of SEO best practices: anchor text optimization. We then gave our take on some recent tech news: the impending death of the mobile video app Vine. If you missed any of our November blog posts, get caught up here:

Is Keyword-Rich Anchor Text No Longer Necessary?

Considering Google’s “Penguin” series of algorithm updates and all of the ranking factors the search engine now has, you might think that optimizing your anchor text is no longer crucial. Well, you’d be wrong. Find out the continued importance of anchor text optimization.

What Killed the Vine App – Or Is There Still Some Hope Left for It?

In late October, Twitter announced that it would be shutting down the once-popular Vine app. Although there are a few investors rumored to be interested in buying Vine, the video-sharing service’s best days appear to be behind it. Let’s look at what led to Vine’s apparent demise.

Keep Your Eyes Peeled: New-Look Website to Come

As a final note, we’re excited to share that we have made progress on the behind-the-scenes reconstruction of EminentSEO.com! In the coming months, we will roll out a new-look website that will feature sleeker navigation, new visuals and a more descriptive, yet clearer picture of the many services we offer.

The time for a refresh is now! As you’re waiting for the debut of our website redesign, keep enjoying our blog posts, online newsletters, Max swag and more. Thank you for supporting Eminent SEO.

Until next time, see ya online!

Team Eminent SEO

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Frighteningly Good Halloween Events in Phoenix: 2016 Edition

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This entry was posted on October 17, 2016 by Team Eminent SEO.

Every October, there is no shortage of Halloween-themed events in the greater Phoenix area. From haunted houses to family friendly festivities, the Valley of the Sun has got it all.

Here at Eminent SEO, we thought we’d help point those of you in Arizona to some can’t-miss events taking place this month. Activities are going on all over the Valley and, in some cases, all month long.

The following list will let you know a little more about more than a dozen Halloween events worthy of your attendance this October.

2016 Halloween Events in Phoenix and Beyond

The following events are listed in chronological order:

Harkins Presents Harry Potter – 10/13 – 10/20

Every Harry Potter Movie Coming Back to Theaters for IMAX Event https://t.co/IkS40vv4FK pic.twitter.com/QXFrNMBSwD

— GameSpot (@gamespot) October 3, 2016

Harkins at Arizona Mills shopping center has already begun showing the “Harry Potter” films once again. All eight installments of the franchise are in rotation at Harkins’ 6-story IMAX theater. Each showing will offer a sneak peek of “Fantastic Beasts and Where to Find Them” as well. Times vary, so check the website before you head on over. The “Potter” event runs until Thursday, Oct. 20.

Tickets are $10 per person.

Arizona Mills 25 w/ IMAX – 5000 Arizona Mills Cir., Tempe, AZ 85282

Harkins Showtimes

Haunted Harbor at Lake UN-Pleasant – 10/21-22 and 10/28-29

Lake Un-Pleasant Haunted Harbor - Facebook

(Facebook Photo/@PleasantHarbor)

Kick your Halloween off early at Lake Pleasant in the Northwest Valley. This family friendly event features trick-or-treating, food trucks, hay rides, hot air balloon rides and zombie cornhole. The nightcap will be a movie shown on the lake, as well as a Halloween bonfire. The event runs from 6:30 to 10 p.m. each night.

Admission is $10, but kids 10 and under are free.

Lake Pleasant Harbor Marina – 40202 N. 87th Ave., Peoria, AZ 85383

Haunted Harbor at Lake UN-Pleasant

Queen Creek Trunk or Treat – 10/22

Queen Creek Trunk Or Treaters - Facebook

(Facebook Photo/@qcrecreation)

Kids can dress up and collect some candy a little earlier this year by heading to the Southeast Valley for Queen Creek’s annual Trunk or Treat Event. Ellsworth Road between Ocotillo and Rittenhouse will transform into “Trunk or Treat Street,” where children will move from car trunk to car trunk for candy.

The city provides all the candy, and groups are encouraged to sign up and decorate a car trunk for the trick-or-treating. Other fun activities will be on site, such as a bubble zone and various carnival games. The event runs from 5 to 9 p.m.

Admission to Trunk or Treat is free. There is a small fee for some of the other activities at the venue.

Queen Creek Town Center – 21802 S. Ellsworth Road, Queen Creek, AZ 85142

Trunk or Treat

Chandler Halloween Spooktacular – 10/28

Downtown Chandler is always a hotbed of activities anytime a major holiday is approaching. Halloween is no exception this year, as the Chandler Halloween Spooktacular takes over the downtown plaza on Friday, Oct. 28. Visitors can traverse through a haunted house, pumpkin cemetery and inflatable corn maze and then compete in pumpkin bowling, witches broom races and costume contests. The event runs from 5:30 to 8:30 p.m.

Admission is free, but face painting and souvenir photos come with a nominal fee.

Chandler Downtown Library Plaza – 22 S. Delaware St., Chandler, AZ 85225

Chandler Halloween Spooktacular

Pumpkins at the Peak – 10/28

Pointe Hilton Squaw Peak will host its 20th annual Halloween celebration on Friday, Oct. 28. Visitors can play ring toss and bowling games, make Halloween crafts, get their face painted or fortune told, and much more. The event takes place from 5 to 7 p.m. in the resort’s Hole-in-the-Wall’s River Ranch water park.

Admission is $5 per person or 3 cans of food that will be donated to St. Mary’s Food Bank.

Hole-in-the-Wall’s River Ranch – 7677 N. 16th St., Phoenix, AZ 85020

Pumpkins at the Peak

Halloween Kayak in Tempe – 10/28

Tempe Town Lake Kayaking - Twitter VisitPhoenix

(Twitter Photo/@visitphoenix)

Tempe Town Lake encourages you to wear your Halloween costume and come down to the lake for water paddling and spine-tingling tales told by a professional storyteller. Children must be at least 10 years or older to participate. The event lasts from 6:45 to 8:45 p.m.

Admission is $35 for adults and $20 for those between the ages of 10 and 17.

Tempe Town Lake – 550 E. Tempe Town Lake, Tempe, AZ 85281

Tempe Town Lake Kayaking

Salt River Fields Spooktacular – 10/28-29

Salt River Fields Balloon Spooktacular Festival

(Facebook Photo/ @saltriverfieldsattalkingstick)

Head on over to where the Arizona Diamondbacks play spring training games in order to rack up candy being passed out from more than 20 hot air balloons. The venue will also have a haunted trail, and visitors can take a ride in a tethered balloon. Live music will adorn the festivities, which will culminate in a fireworks display each night. The event runs from 5 to 10 p.m. Friday and Saturday.

Admission is $15 for adults and $10 for children between 3 and 12 years old. Balloon rides are $25 for grown-ups and $15 for children 10 years and younger.

Salt River Fields at Talking Stick – 7555 N. Pima Road, Scottsdale, AZ 85258

Salt River Fields Balloon Spooktacular

Howl-O-Ween at Phoenix Zoo – 10/28-29

(Facebook Photo/@PhoenixZoo)

The Phoenix Zoo’s annual Howl-O-Ween event features separate activities for children young and old. Grown-ups and children 8 years and older are invited to walk down Urban Legend Lane as well as Walking Dead Way, where they can fight off zombies. They can also visit a clown asylum and take a post-apocalyptic train tour of the park.

Younger children can go on camel rides, walk down a pumpkin pathway, go trick-or-treating, and meet characters from the Arizona Avengers and Arizona Ghostbusters. The event runs from 6:30 p.m. to 10 p.m. Friday and Saturday.

General admission is $12 ($10 for members). Free admission for children 2 and younger.

Phoenix Zoo – 455 N. Galvin Parkway, Phoenix, AZ 85008

Howl-O-Ween at Phoenix Zoo

Halloween Monster Bash – 10/29

Halloween Monster Bash - Peoria Sports Complex

(Facebook Photo/@PeoriaSportsComplex)

If you’re on the west side, the Peoria Sports Complex might be your destination for weekend Halloween activities ahead of the actual holiday. The Halloween Monster Bash is a family friendly event that will feature inflatable rides and bounce houses, carnival games, trick-or-treating, a rock wall, a scare walk and much more. The event runs from 5 to 9 p.m.

Admission is free if you bring canned goods to donate to St. Mary’s Food Bank, but bring money for food and beverages. Also, some of the activities come with a minimal fee.

Peoria Sports Complex – 16101 N. 83rd Ave. Peoria, AZ 85382

Peoria Sports Complex Event

Trick or Treat Main Street – 10/31

On Halloween day, come to downtown Mesa in your costume to collect candy from some of the local businesses. You can also interact with a balloon artist and purchase kettle corn and other treats during this 5th annual daytime event, which runs from 11 a.m. to 2 p.m.

Admission is free for everyone.

Mesa Main Street – 1 E. Main St. Mesa, AZ 85201

Trick or Treat Main Street (Click on Oct. 31 on the calendar)

Halloween in the Hills – 10/31

Fountains Hills invites you to bring your children and dogs to the town’s long-running, early evening Halloween event. The town’s entire Avenue of the Fountains will close down for the event, which features carnival-style booths, bounce houses, businesses handing out candy, and costume contests. More than 40 businesses and charities are expected to participate this year. This event takes place from 4 to 8 p.m.

Admission is free, but bring money to buy some treats, beverages, jewelry and much more.

Avenue of the Fountains – Fountain Hills, AZ 85268

Halloween in the Hills

Month-Long Events

Several venues around the Valley are hosting events that run until the end of the month. Here are a few worth your attention:

Brick or Treat – Through 10/30

Brick Or Treat Legoland Discovery Center Arizona

(Facebook Photo/@LDCArizona)

Arizona Mills’ Legoland Discovery Center is hosting an ongoing, family friendly Halloween event every Saturday and Sunday until Oct. 30. Kids can collect a Brick or Treat factory brink, and then build a Halloween mask and participate in a scavenger hunt and a costume contest. The festivities run from 10:30 a.m. to 5:30 p.m. on Saturdays, and 11 a.m. to 4 p.m. on Sundays.

Tickets start at $17, but Legoland recommends ordering your ticket online in advance.

Legoland Discovery Center – 5000 S. Arizona Mills Cir., Suite 135, Tempe, AZ 85282

Legoland Brick or Treat

Sea Life Halloween Spooktacular – Through 10/30

Sea Life Arizona Pumpkin Carving - Facebook

(Facebook Photo/@sealifearizona)

Watch divers professionally carve a pumpkin underwater on any Saturday or Sunday between now and Oct. 30 at Sea Life Arizona in Arizona Mills shopping center. After watching the pumpkin carvers, head on over to the Bay of Rays and put your kid’s Halloween get-up against others in a costume contest.

Underwater pumpkin carving starts at 1 p.m. every day, while the costume contest takes place at 2 p.m. Spooky Science Workshops are also offered at the top of every hour from 11 a.m. to 4 p.m. each weekend.

Tickets start at $10.50. It’s an extra $3 per person to take a Spooky Science Workshop.

Sea Life Arizona – 5000 S. Arizona Mills Cir., Suite 145, Tempe, AZ 85282

Sea Life Spooktacular

Schnepf Farms Pumpkin & Chili Party – Through 10/30

Schnepf Farms Pumpkin and Chili Party Family

(Facebook Photo/@SchnepfFarms)

Every Thursday through Sunday this month, Schnepf Farms is featuring hay rides, a petting zoo, corn mazes, dog shows, and gypsy storytellers. Not to mention, guests can also roast marshmallows, climb a rock wall, take a train or pony ride, and then hop on a number of amusement rides. The party runs from 10 a.m. to 9 p.m. on Thursdays and Sundays, and 10 a.m. to 10 p.m. on Saturdays and Sundays.

Tickets are $18 per person, but only $15 if you buy them at Fry’s Food Stores. Extra charges for train and pony rides, food (such as chili), and pumpkins.

Schnepf Farms – 24810 S. Rittenhouse Road, Queen Creek, AZ 85142

Pumpkin & Chili Party

Haunted Houses – Through 11/12

(Facebook Photo/@SanctumOfHorror)

And what would Halloween be without getting your socks scared off at a haunted house? You can find these attractions all over the Valley and beyond, and a couple of them are running until the first and second weekend in November. Also, several of the venues feature more than one haunted house to try to shake you to your core.

We’d compile a list of all of the haunted houses in Arizona, but that would take up an entire additional post, and several websites have already done the legwork. So, to learn more about the various haunted house attractions around Arizona for this Halloween season, visit http://www.azhauntedhouses.com/.

Happy Halloween, everybody! Be safe and have fun!

Team Eminent SEO

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4th of July Events Around the Valley: Fun in the Sun

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This entry was posted on June 30, 2016 by Team Eminent SEO.

If you’re in the metro Phoenix area, you have a plethora of festivities to choose from this 4th of July Weekend. At Eminent SEO, we’ve put together a list of some events you might not have heard of, but are suitable for everyone.

Carve out your own 4th of July experience this year by partaking in one of the events on the following list.

Your Event Guide for Phoenix This 4th of July

Casa Grande 4th of July Celebration

Want to get out of the Valley and beat the heat with a small-town feel? Head on down to Casa Grande and spend the day at the water park for Family Swim Day, and free watermelon while supplies last. The fireworks show begins about 9 p.m. and rivals any in the Phoenix area.

Admission is $1 for adults and 50 cents for kids.

Paul Mason Sportsplex – 2525 N. Rodeo Road, Casa Grande, AZ 85122

4th of July Celebration

Cave Creek 3rd of July at Harold’s in Cave Creek

Leave the beer-soaked college crowds back in town and come up to Cave Creek for some amazing BBQ, live music and fireworks.

Admission is free for open seating. Reservations are available for a fee.

Harold’s Corral – 6895 E. Cave Creek Road, Cave Creek, AZ 85331

Cave Creek 3rd of July

Gilbert’s Fire in the Sky

Taking place outside Central Christian Church, this event is great for everyone. “Fire in the Sky” features live music, free beach balls to throw at your neighbor’s head in the crowd, county fair food, contests, prizes and a canned food drive. Fireworks start at 9 p.m.

Admission is free.

Central Christian Church – 965 E. Germann Road, Gilbert, AZ 85297

Gilbert’s Fire in the Sky

Diamondbacks 4th of July Game

Start this Independence Day game off with tailgating hosted by 104.7 KISS-FM, starting at 5 p.m. with games and food as far as the eye can see. They’re even having a contest with Diamondbacks-themed prizes for anyone that thinks they are the best tailgater. The first 20,000 fans in the stadium get a commemorative stars and stripes T-shirt, and the Diamondbacks will honor men and women of the armed forces prior to first pitch. The team then takes on the division-rival Padres, and after the game has been decided, the Diamondbacks will launch a fireworks show that rivals any in the country.

Chase Field – 401 E. Jefferson St, Phoenix, AZ 85004

Diamondbacks 4th of July Game

After Dark in the Park at Deer Valley

Despite its name, this event is kid-friendly and features bounce houses and food the whole family will love. Local vendors will have a variety of food and beverages available, then the fireworks start at 8:45 p.m.. Don’t forget your blankets and chairs!

Admission is free.

Deer Valley Park – 19602 N. 19th Ave., Phoenix AZ 85027

After Dark in the Park at Deer Valley

All-American Festival

There are endless fun activities at this event: water zones, bounce houses, “The Skyscraper” waterslide, live entertainment, food eating contests, a cornhole tournament and much more. Then wrap up the night with fireworks beginning at 9:15 p.m.

Admission is $10/person, although 12 and under is free.

Peoria Sports Complex – 16101 N. 83rd Ave., Peoria, AZ 85382

All-American Festival

Light Up the Sky (July 1)

Come to Maryvale Baseball Park on Friday, July 1, for activities inside and flanking the stadium. This is one of the most family friendly events of the weekend, with inflatable rides for the kiddos and no alcohol sold on the premises, although you are allowed to bring a cooler outside the stadium. The events begin at 6:30 p.m. with the fireworks show kicking off around 8:30.

Admission is free, but bring cash for the vendors.

Maryvale Baseball Park – 3600 N. 51st Ave., Phoenix, AZ 85031

Light Up the Sky

‘Independence Day 2’ Movie

Before all the fireworks events around the Valley, take the family to the movies. Stay cool during the day, relax and watch one of this summer’s blockbusters. With almost every theater around the Valley showing the movie throughout the day, you’re sure to find a time to fits this sequel into your schedule.

Harkins Theater Showtimes

Queen Creek 4th of July Celebration at Schnepf Farms

Another venue that’s great for the whole family and has a small-town feel, Queen Creek’s Schnepf Farms puts on a great Independence Day show. This event has everything from mini golf and a roller coaster to rock climbing and even “flying farmers” (we’re as confused as you, but it’s gotta be good). Rides and vendors operate until 9:30 p.m., which is when the fireworks will commence.

Admission is $20 per carload, but please drive safely, folks. Don’t load more people than seatbelts to save a few bucks. Be mindful that the Pinal County Sheriff’s Office is monitoring traffic surrounding the venue

Schnepf Farms – 24810 E. Rittenhouse Road, Queen Creek, AZ 85142

Queen Creek 4th of July Celebration at Schnepf Farms

Friendly Reminder for Events Around the Valley
This Weekend

Eminent SEO hopes you have a wonderful 4th of July this year and wants to remind you to be safe, don’t drink and drive, and consume plenty of water. Get the family together and have fun this weekend.

Happy 240th birthday, America!

Team Eminent SEO

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Preparing Your Business Marketing Strategies for a Unique Holiday Season

What Will the 2020 Holiday Shopping Season Look Like?

What Are the Best Holiday Marketing Strategies for 2020?

Why Should You Hire an Expert Business and Marketing Consultant?

A Professional Marketing Consultant Can Help You Understand the Changing Digital Landscape

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Our Premium Content Services are Coming Soon!

From the Eminent Team

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Ready for a Custom Marketing Strategy? Call us for a free initial consultation 1.800.871.4130

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Phoenix & Valley of the Sun Independence Day Fireworks and Events

Ahwatukee

Anthem

Cave Creek

Chandler

Fountain Hills

Glendale

Goodyear

Litchfield Park

Mesa

Peoria

Phoenix

Tempe

Scottsdale

Surprise

Have a Cool Fourth of July

From our families to yours, we wish you a happy, healthy, safe and fun Independence Day!

What’s New in SEO: Google Kicks Knowledge Graph Snippet Overlays to the Curb

November Social Media Roundup

November Blog Roundup

Keep Your Eyes Peeled: New-Look Website to Come

2016 Halloween Events in Phoenix and Beyond

Harkins Presents Harry Potter – 10/13 – 10/20

Haunted Harbor at Lake UN-Pleasant – 10/21-22 and 10/28-29

Queen Creek Trunk or Treat – 10/22

Chandler Halloween Spooktacular – 10/28

Pumpkins at the Peak – 10/28

Halloween Kayak in Tempe – 10/28

Salt River Fields Spooktacular – 10/28-29

Howl-O-Ween at Phoenix Zoo – 10/28-29

Halloween Monster Bash – 10/29

Trick or Treat Main Street – 10/31

Halloween in the Hills – 10/31

Month-Long Events

Brick or Treat – Through 10/30

Ready for a Custom Marketing Strategy?
Call us for a free initial consultation
1.800.871.4130

Friendly Reminder for Events Around the Valley
This Weekend