Tag Archives: Email Marketing

Volume 139: What to look Forward to in 2024

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Volume 139: What to look Forward to in 2024

Dear Valued Clients and Friends,

As we prepare to welcome 2024, I wanted to take a moment to express my heartfelt gratitude for your unwavering support and trust in Eminent SEO. As the CEO, I am continually inspired by the incredible businesses we serve and the results we achieve together.

The past year has been filled with learning and growth, and as we look ahead, we’re excited about the opportunities that lie in store. In 2024, our focus will continue to be on on multi-channel marketing, harnessing the power of various platforms to boost your business’s online presence and reach. However, there are some specific areas we’d like to hone in on this year.

Here’s a snapshot of what we’re particularly excited about:

Video Marketing

Video Marketing:

In the age of TikTok and YouTube, video content is king. We’re ready to create compelling video content that tells your brand story and engages your audience.


Email Marketing

Email Marketing and Custom Campaigns:

Personalized engagement is crucial in today’s digital landscape. Our team is geared up to design and execute effective email marketing campaigns that resonate with your audience and drive conversions.


Pinterest for Shopping/Ecommerce

Pinterest for Shopping/Ecommerce:

Pinterest is a goldmine for ecommerce businesses. We plan to leverage this platform to showcase your products, connect with shoppers, and boost sales.


LinkedIn

LinkedIn:

As the leading professional networking platform, LinkedIn offers immense potential for B2B marketing. We’re excited to tap into this potential and help you build meaningful business connections.

As we embark on this exciting journey, we look forward to continuing to serve you with dedication and excellence. Here’s to making 2024 a year of remarkable growth and success!

Thank you for being a part of our Eminent SEO family. Your success is our success, and we can’t wait to see what we’ll achieve together in the coming year.

Warmly,
Jenny Weatherall, CEO, Eminent SEO


SEO News Roundup


Google Enhances Video Search Experience: New Video Guidelines

Google has recently unveiled a significant update to its video search guidelines, marking a new era in how videos are prioritized in search results.

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Pre-Christmas Intense Google Algorithm Ranking Volatility

Did Google push an algorithm update or tweak before the holiday break? Who knows, but there are signals of ranking volatility either way.

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Google On How Subdomain Caused Perception Of Indexing Issue

Google’s John Mueller answered why a site appeared to not be indexed and the surprising role of a subdomain

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Social Media News Roundup


YouTube adds more formats for Video Reach Campaigns

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TikTok launches new tool to help creators improve engagement

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Threads Moves to Next Stage of Testing for Its API

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From Our Blog


Incredible MidJourney Prompts

Incredible MidJourney Prompts That Will Blow Your Mind

Hesitant to dip your toes into the waters of AI art and image generation because you lack coding skills or artistic knowledge? Turns out all you really need is an imagination and a keyboard.

Read More ->


SEO Term of the Day


“Geo-Targeting “

Definition: If you are located in a specific geographical location (geo), your marketing efforts should be geared towards that specific geo target. For example, if you have a hair salon in Mesa, Arizona, you don’t want to market to the entire nation, you want to geo target Arizona and Mesa specifically where possible for the best results.

Visit Our SEO Glossary


Featured Service


Powerful Email and Newsletter Marketing Services

Powerful Email and Newsletter Marketing Services

If you are not sending out strategic emails and company newsletters, you are missing out on a fantastic marketing opportunity. It doesn’t matter if your company has a developed email list or has just started collecting email addresses through your website, there is immediate value to putting more time and effort into your email marketing strategy.

To Learn more about our Our Strategic Email Marketing Services, click below.

Learn More

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Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Vol. 75: No More Wasted Marketing Dollars

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Eminent SEO Newsletter Volume 75 March 2018

Push Your Business Further Toward Success

It’s time to stop the madness!

So many businesses are still entranced with marketing channels that no longer yield a worthwhile ROI. Using outdated and non-data-driven tactics just isn’t going to get it done, whether online or off.

As we continue to get our feet settled in 2018, we are pleading to businesses small and large to stop using marketing tactics that essentially flush money down the drain.

We’re ready to step in. Below you will find actionable tips and links to help your company make smarter decisions on how to spend your valuable marketing dollars.

Spend Your Marketing Dollars Wisely

Inspirational Quote

“We have some good ideas here. But the only way to know if they’re workable is to try to make them fail. If we fail to fail, then maybe we’re on the right track.”

– Orson Scott Card

Website Highlights: Avoid Wasted Marketing Dollars

Businesses Wasted Marketing Dollars Doesnt Work - Eminent SEO

Our own Melanie Stern explains how to not get taken by shady marketers promising hundreds of instant leads. She also covers six channels and tactics you should explore instead.

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Business & Marketing Tip

Is there another site copying your content and passing it off as their own? Try out Google’s in-content search operator.

Find out if someone is plagiarizing you by copying a unique quote or phrase from your own online content and entering it into Google Search like this:

intext:”quote or phrase”

Google Intext Search - ESEO

If sites other than yours are showing up at the top with an exact or near-exact match, then there’s a problem.

Answer FAQ

QUESTION:
What are some of the most effective digital marketing channels for small businesses today?

ANSWER:
All small businesses should invest into these four staples:

1. Website SEO and Organic Marketing

SEO, or search engine optimization, is the process of improving your website’s organic (aka not paid) search engine rankings. Not only does solid SEO get you visibility online, but it is also proven to win customers. According to research from Google, roughly half of customers who search for local businesses from their mobile devices end up making purchases the very same day!

2. Content and Brand Asset Development

Want more brand and website visibility? Start by creating high-quality content and visual assets. Branded content includes everything from expert website copy and useful blog posts to insightful videos and eye-catching infographics. Creating valuable digital content will add trust and value to the brand long term.

3. Social Media

Small businesses must have a social media presence. Social platforms are a great way to connect with your customers directly. If you’re just getting started, remember that less is more. Stick to the platforms your customers are using the most. Share valuable content, but also identify and engage with key influencers in your space.

The goal is to get other pages to share your content, but before you can do that, you must spend some time building relationships.

4. Email Marketing

Often overlooked, email marketing is still a great tactic for small and large businesses alike. Grow your list organically by offering valuable information in exchange for an email address. You can also run contests, host a quiz or offer a monthly newsletter. But remember: No one wants to be spammed.

Instead of promotional-only content, offer valuable information to your subscribers, such as industry news, how-to guides, tips and other helpful advice.

Customer Survey

The more avenues you have to receive a payment from a current or prospective client, the better.

How many payment options do you provide?

How Many Payment Options For Clients - Eminent SEO

Take the Poll

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Jenny Weatherall

CEO, Business Consultant, Researcher and Marketing Strategist

Jenny Weatherall is the co-owner and CEO of Eminent SEO, a design and marketing agency founded in 2009. She has worked in the industry since 2005, when she fell in love with digital marketing… and her now husband and partner, Chris. Together they have 6 children and 3 granddaughters.
Jenny has a passion for learning and sharing what she learns. She has researched, written and published hundreds of articles on a wide variety of topics, including: SEO, design, marketing, ethics, business management, sustainability, inclusion, behavioral health, wellness and work-life balance.

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