Once a health care provider is accredited by The Joint Commission one of the benefits is the provider will be able to proudly display the Joint Commission badge on their website. Not just any business can get a Joint Commission badge it has to be earned. There are several criteria that have to be met to earn the Joint Commission distinction.
The value of being accredited by a third party like The Joint Commission is that there are experts who provide impartial evaluations on the quality of care, treatment and services that the treatment center is providing. Because the patient or the patient’s family don’t purchase this type of healthcare like they do food or clothes it helps having experts do the evaluation on the center so the families don’t have to.
In providing badges or trust icons it immediately tells the user that they are not just on any old website they are on a professional services authority website. The people behind the business have put in their training and expertise to earn the badges. At the end of the day we know that the trust icons help convert visit to call ratios.
In the addiction treatment field having several supporting trust icons especially from places like The Joint Commission and HON Code it will only help boost your position of authority to the website visitor. Being a direct marketing professional I can tell you that the single biggest converting factors for any business online or offline is TRUST.
Think about it for a minute, if you are searching for a drug rehab for a family member and had to review a bunch of websites, would you rather read some marketing copy from the treatment center’s marketing team or would you rather know that they have 3rd party validation from places like The Joint Commission or testimonials from past clients/patients singing their praises?
Bottom line: If you are in the Health Care space you should become accredited by The Joint Commission and proudly display the badge on your site for improved trust which leads to better website conversions.
President and SEO Strategist
Chris has over a decade and a half of website development, SEO and organic link building experience. He manages the strategy for each client and drives the search engine rankings and traffic Eminent SEO is known for. When you hire Eminent you hire Chris, which means you have a veteran organic search expert on your team. Oh, and he’s funny too!
WordPress launched Learn.Wordpress.com, a tutorial site with a breakdown of 12 guides to help get a newbie user hitting the ground running with a WordPress site pretty easily. The site also gives some great insight of how to add plug ins and upgrades to existing sites.
WordPress features 3 stand alone sections to get you up and going even faster:
Basically a breakdown of registering your site and getting all the pertinent information filled out in your official WordPress profile, while walking through the ‘basics’ of how to maneuver through the site.
You should probably understand the general jargon of website creation and this lovely glossary of terms will help you do just that.
So there you have it, some basics to get you started but of course we’re here for support and to take care of all this messy setup for you in your time of need.We are of course a full service web marketing company, and offer an expansive list of services ranging from domain registration to website maintenance. Just give us a call (800) 871.4130, so we can get to know your needs and get you started!
Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.
As an internet marketer, I can sometimes forget that not website owner understands the basic things they need to have a successful business online.
I have created a MUST HAVE list of 6 basic things all business websites need to be successful online (in no particular order):
1) Quality Content and Calls to Action
Content can take many forms: written information, images, infographics, videos, games, widgets, etc. When creating your content you should think about your users first. Who are they? Why are they here? Give them something to relate to, something that sparks their interest and a reason to act now.
Content is also important for search engine value. Google and the other search engines want to serve up the most relevant information being searched for. If your content is “thin”, outdated or not optimized properly for the keywords you want to rank for – you really need to invest into some updated content – NOW!
2) A Blog – Updated Often
Of course a blog is more content, but the beauty in having a blog ON your business website is it is generally an easy way for you (or your marketer) to keep your content fresh and up to date. In order to see the true value of a blog, it must be on your company website (www.yourwebsite.com/blog) and it must be updated at least a few times a month. If you aren’t keeping it up to date it really adds no value. The key is to write about interesting information relevant to your audience and keep it current.
A blog is also a great way to link to important areas of your website, giving the users a reason to click through to the landing pages that you use to push your products (*note, this is also good for SEO value). We also always suggest you install social sharing icons on your blog to make it super easy for your readers to share your content.
3) Social Media
Social indicators actually enhance your website visibility, so even from just an SEO standpoint, social is important. Also, many sites, like Pinterest for example, have high domain authority and when you create profile your verified website profile link creates a nice authority link to your website.
Of course there are several other key benefits to having business social profiles. For example: brand visibility, new and current client engagement, direct clicks to your website, social shares that contain your website, brand or products and even brand reputation management.
Just like your website blog, your social profiles should be kept up to date if you want them to really benefit your website and business. You should be sharing often, posting interesting content, images, videos and links to important information on your site. You should also link to your important profiles from your website, making it easier for your clients to find you on their favorite social platforms.
4) Website Marketing
In order to drive targeted traffic to your website, you are going to have to do some form of website promotion and marketing. Internet marketing can mean a number of things from Google Pay Per Click Campaigns to High Profile Banner Ads.
Here at Eminent SEO we believe in a custom marketing solution for each client. This generally starts with a website audit, competitive analysis and a market research project to help us better understand your needs specifically. A new marketing campaign is always a test, but if you analyze and strategize on the front end, you are at least giving your marketing dollars a better chance of converting into sales.
Because the web is such a competitive space, we really recommend you hire a professional marketer to handle your website marketing. This is key to the success of your online business and is a MUST have for anyone trying to make money online. It takes money to make money. Marketing isn’t an expense though, it’s an investment!
5) Website SEO
Your website needs to be structurally sound, technically optimized and include your marketing keyword strategy if you expect any of the above to result in increased search engine traffic. SEO is really an umbrella term that covers a wide range of on and off page variables that impact the way the search engines view and rank your website.
Just like any good marketing strategy starts with research and analysis, so does SEO. We really need to fully audit your website from a technical aspect in order to assess your website SEO needs specifically. Many website owners don’t realize they have major issues with their website that are preventing them from becoming an authority on the web.
Proper SEO will ensure your website can be crawled properly as well as help tell the search engines what your website is an authority for. When the search engines can easily tell what you are all about, you have a much better chance of getting visibility in the search engine results for the keywords you are targeting. Better SEO = better website traffic.
6) Conversion Tracking
Okay, so you have a beautiful website with optimized content, proper calls to action and a solid marketing strategy in place – good for you! But, how do you know if you are getting traffic and how do you know if it’s converting?
Most websites use some form of analytics, such as Google Analytics, to track their website traffic. Knowing where your traffic is coming from is important, but if you can’t tie your traffic sources to conversions, how do you know if you are spending your marketing dollars properly?
If you are a call centric business, you should have some form of call tracking metrics built into your site. This allows you to tie your calls into traffic source so you have a real idea of where your calls are coming from. You can also rate your calls and input conversions – so each month you can see exactly where your conversions are coming from. This is powerful information that you can take back to your marketing team so they can focus on marketing to the areas that convert!
Need Help?
Many of the things I listed above seem may seem basic or simple to some, but you’d be surprised how many website owners I talk to who are not leveraging all of these techniques. If you need help with your website and marketing, just call us at 1.800.871.4130. We can come up with a custom solution that works for your specific website needs.
CEO, Business Consultant, Researcher and Marketing Strategist
Jenny Weatherall is the co-owner and CEO of Eminent SEO, a design and marketing agency founded in 2009. She has worked in the industry since 2005, when she fell in love with digital marketing… and her now husband and partner, Chris. Together they have 6 children and 3 granddaughters.
Jenny has a passion for learning and sharing what she learns. She has researched, written and published hundreds of articles on a wide variety of topics, including: SEO, design, marketing, ethics, business management, sustainability, inclusion, behavioral health, wellness and work-life balance.
We live in a “now society” and we all seem to want instant gratification and when we visit websites we expect the site to load ASAP or we hit the back button or do another Google search. We keep doing this until we find another website that does deliver content we are seeking that has speed and relevance.
The problem with website speed becomes pretty technical pretty fast. The good news is that usually speed can be had pretty fast and at a fairly cost effective rate. Just some of the factors to consider when optimizing our websites for speed are:
Many studies have been commissioned supporting the speed argument. Even Google has been calculating site speed and incorporating it into the organic and Adwords rankings. If this is so then why aren’t more of us paying attention to this critical factor? Maybe because it is not clearly as visible ad content or links?
There are a couple of useful tools that you can use to check your website speed.
In the 2011 – 2012 Webreep Online Consumer Behavior Report they rate Trust, Website Attractiveness and Webspeed as the primary factors for online consumers. Website speed is fairly easy to calculate this is why is it so easy to do. Website trust and attractiveness are much more subjective.
In terms of website trust it makes sense to get testimonials, trust icons, link out to authority sites like the BBB and have quality incoming links. Website attractiveness is all well and good but there has to be some meat under the skin. Paying attention to your website is like maintaining your car it is not a lot of fun but they both can take you places if you treat them well.
President and SEO Strategist
Chris has over a decade and a half of website development, SEO and organic link building experience. He manages the strategy for each client and drives the search engine rankings and traffic Eminent SEO is known for. When you hire Eminent you hire Chris, which means you have a veteran organic search expert on your team. Oh, and he’s funny too!
Perhaps one of the more overlooked SEO practices; navigation menu optimization offers site owners an advantage over competing sites with minimal effort and high-gain potential. In the following entry, we will take a closer look at this area in hopes of extending your SEO reach.
Let’s start out with a simple example, shall we?
Say you want to link to a page on your water heater installation site that focuses on solar water heater installation. Your primary keyword phrase for this particular page will likely be “solar water heater installation.” Best practices tell us that we should use this phrase, “Solar Water Heater Installation” when linking to said page. This is an example of anchor text optimization. Unfortunately, in the pursuit of creativity, many people choose not to utilize proper practices in regard to anchor texts during link building.
Take a peak at how your links should look when proper practices are employed:
Full navigation menu practices – Example #2
In this example, we will use the following navigation links:
– All About Water Heater Installation
– Solar Water Heater Installation
– Electric Water Heater Installation
– Gas Water Heater Installation
– About Us
– Contact Us
For the purpose of this example, “Solar Water Heater Installation”, “Electric Water heater Installation” and “Gas Water Heater Installation”, will all link to main areas of your website. From these pages, you would typically create sub-pages complete with additional information pertaining to these particular products and services.
In addition, it’s always a good idea to position pages with like topics in a unique directory, naming said directory with a dedicated keyword phrase that pertains to that area.
With these lessons in mind, the following are examples of how your navigation menu should look:
No-follow attributes are used in main navigation links that are not deemed particularly relevant to the website’s unified theme. By removing generic links, such as “About Us” and “Contact Us”, you serve the site by redistributing page ranks to pages that may hold more value.
Choosing to utilize proper keyword phrasing and sub-directories within your navigation menu is vital in ensuring higher page ranks, while helping search engines to better assess what your site is actually about. Though it may appear in your best interests to title pages and links with creative phrasing, it will ultimately work against you, leading search engines astray and lowering your potential traffic.
If you’re still in the dark, please feel free to contact an Eminent SEO representative to discuss your website optimization options!
Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.
This phoenix internet marketing firm just loves us some WordPress. Why? Plenty of reasons, to be explained below. In fact, we’re pretty convinced that by the time you’re done reading this blog, you’re going to be a believer too. When you’re ready to set up and optimize your very own WordPress.org website and take your web 2.0 marketing up a notch, just give us a ring. We’ll be standing by…. 1.800.871.4130
Let’s just start with the bottom line – your bottom line. We save our clients cold, hard cash by using WordPress to build their websites. How? Well, unlike other so-called “open source” offerings, WordPress.org costs nothing to use, no matter how large your site gets, or how much traffic you draw. Nothing. Zero. Ever.
Now, you might wonder, “How customizable and flexible can a free platform possibly be?” Well, we’re glad you asked! The WordPress platforms offer an amazing array of plugin functionality, which in simple English, that means we can add shopping carts, photo galleries, forums, sliders, maps, and whatever else it takes to customize your website to fit your specific needs.
Another great thing WordPress allows us to do is hand content control over to our clients. You, yes YOU, can add, edit and remove your very own content. Even the “technologically challenged” can handle WordPress – there’s even a Paste From Word tool. Honestly, once we build your site and hand you the reigns, you could make your mom the administrator. It really is that simple. And WordPress is always improving and adding features to make sure maintaining a great site stays easy. Threaded comments, spam-fighting tools, revision histories – the works. Plus, WordPress is the granddaddy of all blogging platforms so every category, tagging feature and widget you might possibly require to attract new visitors and help with Google link building.
Why would a Phoenix web design agency be telling potential clients that they may not need a custom-built site? Well, some of our clients insist on custom web design (and we’re happy to help) but honestly, other clients priorities just might be a bit different. Luckily for them, we can still put together an eye-grabbing site by simply customizing a pre-existing WordPress theme. They’re all open source, so we can do that. And, if you’re one of those people that likes to change it up frequently, we can edit or swap out themes in a snap – all while keeping your content and functionality intact.
WordPress can help your business, and so can we. Give us a call: 1.800.871.4130 or fill out this form: Contact Phoenix SEO Company
Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.
In a scene like that of Black Friday, Target’s website crashed several times throughout Tuesday, and more than hundreds of shoppers lined up to get the opportunity to snag limited editions of Missoni for Target collection of clothes, house items, luggage, etc. If you aren’t familiar with Missoni, it is an Italian luxury knitwear designer that features their signature bold zigzag patterns. [ Photos: Missoni for Target ]
There was a lot of buzz started in hundreds of magazine over the last few months as well as celebrities Tweeting about the release of the 400 pieces of Missoni for Target, so they knew there would be a positive turn out when it was officially released to the public.
Last Thursday Target opened a pop-up store in Manhattan that was said to be open for 3 days and in a matter of 6 hours all the Missoni items were sold out.
“Items are continuing to trickle into store, so check stores early and often,” says Dustee Jenkins, VP of Communications for Target.
Have you been lucky enough to grab a Missoni for Target piece? We’d love to hear about your battle in the shopping mayhem!
Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.
one of the benefits is the provider will be able to proudly display the Joint Commission badge on their website. Not just any business can get a Joint Commission badge it has to be earned. There are several criteria that have to be met to earn the Joint Commission distinction.
