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Digital Design &
Marketing Blog

Posts on brand strategy, website design, images, video, photography and print

Wednesday, September 25th, 2019 by Jenny Weatherall

Vol. 94: Why Storytelling Is Your Marketing Win

Stories Without Substance Are Like Breathing Without Air Your business might experience a slow death, but nonetheless, lack of substance will kill your relationships in B2B and B2C verticals....
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Branding & ORM / Newsletter
Friday, August 30th, 2019 by Jenny Weatherall

Vol. 93: Ignoring Your Haters Gives Them More Power

There’s a great line in an award-winning ad campaign (old school) for Head & Shoulders shampoo: “You never get a second chance to make a good first impression.” While that helped...
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Branding & ORM / Newsletter
Thursday, May 23rd, 2019 by Jenny Weatherall

Vol. 90: Why Negativity could be the Downfall of your Brand

One Bad Apple in Your Business Can Sour Your Brand in Seconds Excuse us for taking a few minutes to shift business dealings to address an issue that is...
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Branding & ORM / Business Strategy / Newsletter
Friday, April 26th, 2019 by Melanie Stern

How Negativity Impacts Business Relationships and Ruins Marketing Campaigns

Life circumstances have a way of setting the tone for who we are and how we perceive the world around us. While most of us may try to leave...
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Branding & ORM / Business Strategy
Friday, February 15th, 2019 by Team Eminent SEO

The Psychology of Color in Marketing and Why Cultural Differences Matters

In December, Pantone calls out its “color of the year,” dictating to many companies and consumers what the next 12 months will look like in trends and, hopefully, corresponding...
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Branding & ORM
Thursday, July 5th, 2018 by Team Eminent SEO

What’s the Difference Between Web Designer and Web Developer? Which Does My Business Need?

When discussing website construction, the terms web designer and web developer are very often used interchangeably. To the laity, both of these titles simply describe a person whose career...
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Branding & ORM / Design & UX Optimization
Wednesday, April 25th, 2018 by Melanie Stern

Examples of Neuromarketing Done Well to Help Inspire Your Marketing Strategy

There’s an intuitiveness to digital marketing that if your campaigns aren’t geared toward each platform uniquely, your advertising and social spends may miss your proposed target audience. Why? Whether...
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Branding & ORM / Business Strategy / Marketing Strategy
Friday, January 19th, 2018 by Jenny Weatherall

Vol. 74: We Will Power Your Brand in 2018

Time for a Brand Boost As your business is getting its feet settled in 2018, ask yourself these two questions: How do I know if my current marketing is...
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Branding & ORM / Design & UX Optimization / Newsletter
Friday, November 17th, 2017 by Jenny Weatherall

Vol. 72: Giving Thanks for Huge 2018 Marketing Budgets

How Will You Spend Your Marketing Dollars in 2018? As we’re preparing for the holidays, we’re giving thanks for all we’ve accomplished and all the new clients we’ve brought...
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Branding & ORM / Marketing Strategy / Newsletter
Thursday, September 28th, 2017 by Team Eminent SEO

Vol. 70: Discover the Difference Between Mission, Vision and Culture

Mission Statement vs. Vision vs. Company Culture Want to grow as a company and clearly define what your brand is and where you’re headed? Then you must take time...
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Branding & ORM / Newsletter