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A KPI stands for “key performance indicator.” They exist in all forms of marketing, and they can literally be whatever you want them to be. But, the point behind...
We find it ironic that Google has decided to take beautiful, friendly animals names and turn them into scary (sometimes devastating) algorithm updates…. *sigh* With names like Panda, Penguin,...
Google – Are You Really 15 Already? Believe it or not, this Friday, September 27th marks the 15th birthday of Google! For a search engine, that’s like being a...
Being a writer has never been the easiest job. Even throughout history, when books were the most popular media format, writers often struggled to prove their worth as a...
Text messaging, online interaction and mobile media have already transformed the ways we communicate. The Pew Research Center reports that 56% of Americans now own smartphones. On an average...
Happy Labor Day Weekend! Did you know that at 1,790 hours per year, Americans work the 11th most hours of all developed nations in the world? This data comes...
The SEO/SEM world has not taken kindly to Google’s new Keyword Planner that officially replaced the old AdWord Keyword Tool yesterday. To use the Keyword Tool now users must...
Is keyword research still necessary? This has become an increasingly popular question over the last two years in the online marketing space. Google has made a lot of changes...
Online marketers have a notorious (and unfortunate) reputation for not being able to concretely demonstrate the ROI of the services they provide. This statement holds true even with sophisticated...
