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To succeed in the social media sphere, businesses must populate their various accounts with consistently strong writing (in addition to strong imagery). It might surprise you to learn, however,...
What Caused Vine to Wither? Social media has exploded since the mid-2000s, when Facebook began to rise to prominence. The social landscape changes every day, with old apps and...
Ask any SEO specialist about anchor text, and you may unwittingly spark a lively debate. It’s often a source of both angst and confusion. With the Google Penguin series...
Many marketers are quick to tout the power of social media. Twitter, Facebook and Instagram provide quick and easy avenues for engaging our customers. When it comes to building...
Marketing is a tricky game: Businesses must convince consumers to buy their product, even when both the consumer and the business are aware of certain product drawbacks. No product...
Accelerated mobile pages – called AMPs – are one of Google’s newest projects. Google’s techies created the platform to help web publishers provide content to users that loads quickly...
Every October, there is no shortage of Halloween-themed events in the greater Phoenix area. From haunted houses to family friendly festivities, the Valley of the Sun has got it...
Internet search is a field in constant motion, with Google constantly shifting and updating the landscape to provide a more sophisticated product. One significant recent amendment to the search...
“It’s hard to remember the world before the internet.” If you say that now, wait until five years from now when you might look back on content marketing and...
In the past, keywords were crucial to search engine optimization (SEO). Times are a-changing, and now keywords are only one of the many factors for rankings. While they are...
