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Business mentality has shifted. Profitability remains important. Notoriety is often more important than profitability, as good and bad attention can help drive profitability. (Reputation management can fix the online...
The modern internet is very much akin to the Wild West. For every honorable, upstanding SEO expert, there are at least twice as many “outlaws.” In other words, there...
Content needs to shift almost as fast as lightning, almost. But lightning never strikes in the same place twice. Web content does, daily. At least that’s what every business...
Are there any audiences less forgiving than readers on the web? Many content writers ask themselves this question on a regular basis, and their assumptions aren’t far off. According...
Just a little over year ago, Facebook Live went viral. The service allows users to broadcast video from their phone where it can be viewed and commented on in...
Fresh out of college with a public relations degree, I found myself stumbling into the world of search engine optimization – specifically, link building. I wondered how the two...
There’s probably nothing more generic than the phrase, “Let’s go shopping”! Over the years, how people go shopping has changed just as much as where they go shopping because...
Neuromarketing has been around for a few years now, and regardless of whether you’re familiar with the term, you’ve probably read or heard about some of the insights marketers...
During my undergraduate years at the University of Arizona, my writing professors constantly warned me and my classmates about the risk of writing as a day job. They cautioned...
First, let’s start with a quick definition of mindfulness before we get all gung-ho about it: So, basically, it’s being in the moment, focused on the here and now....
