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In this post, I want to explore how and why sales and marketing strategies must align. I also want to share some tools that will help you build, monitor...
There is some truth to the phrase “seeing is believing.” And in today’s world, skepticism isn’t just for the paranoid. Business owners and clients believe they aren’t as gullible...
You may rely on phone calls to generate leads and sales for your business, but do you know exactly where these calls are coming from? Was it your website...
This is probably the conversation I have the most frequently with marketing industry peers and clients. It is just a repetitive chat; the subject gets people animated, agitated, confused...
You walk into a meeting room with an interviewer. From that moment, the person is unconsciously noticing the expression on your face, whether you are slouching or standing tall,...
In comparison to the “golden age” of advertising in the 1960s, when the best creative and strategic brand initiatives came from men (because women were only perceived as adequate...
You’ve seen them in text messages. You’ve seen them on Facebook, Twitter, Instagram and a long list of other social medial platforms. You may have even seen them decorating...
As long as Google has acted as our de facto gateway to the rest of the Internet, so too have brands and marketers developed strategies for optimizing their content...
Around September of this year, Google placed new restrictions on advertising keywords related to searches for addiction treatment. This had a tremendous impact on addiction treatment centers around the...
For years you’ve been hearing about the importance of developing higher quality content and making that content a central part of your overall marketing strategy. Don’t count on that...
