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Marketing Blog

Expert content on using today’s SEO techniques to rank your site and drive more traffic from the organic search engine results

Thursday, July 12th, 2018 by Team Eminent SEO

The Importance of a Website SEO and Brand Audit

Not auditing a website before determining the scope of work for a large SEO project is like going fishing with no bait. You’ll only get bites from the small...
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Analytics / Search Engine Optimization
Thursday, May 17th, 2018 by Jenny Weatherall

How Long Does SEO Take and Is It Worth It?

As Google, Facebook and the other popular platforms continue to change the terms of their advertising services, many who have previously overlooked organic marketing are now asking, “Can I...
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Analytics / Search Engine Optimization
Tuesday, January 9th, 2018 by Remy Albillar

Passing the Torch: Updating Your Website’s Backlink Strategy for 2018

As long as Google has acted as our de facto gateway to the rest of the Internet, so too have brands and marketers developed strategies for optimizing their content...
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Marketing Strategy / Search Engine Optimization
Tuesday, October 31st, 2017 by Team Eminent SEO

How to Optimize Your B2B Website for Conversions

What Are B2B Website Conversions? B2B (business to business) website conversions have become a common marketing tool for many companies. This has been propelled by rising access to the...
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Business Strategy / Marketing Strategy / Search Engine Optimization
Friday, August 4th, 2017 by Team Eminent SEO

How Website Pop-Ups Are Starting to Chip Away at Your SEO Progress

Advertising, especially pop-up based advertising, can have a significant impact on a website’s SEO. Understanding the relationship between pop-ups and SEO requires examining a website’s user experience (UX) and...
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Design & UX Optimization / Search Engine Optimization
Monday, June 5th, 2017 by Remy Albillar

The Good, the Bad and the Rankings: A Straight Shootin’ Discussion About Ethics in Digital Marketing

The modern internet is very much akin to the Wild West. For every honorable, upstanding SEO expert, there are at least twice as many “outlaws.” In other words, there...
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Business Strategy / Marketing Strategy / Search Engine Optimization
Tuesday, April 25th, 2017 by Nicola Yap

Do the Fields of PR and SEO Overlap? A Closer Look at How One Can Strengthen the Other

Fresh out of college with a public relations degree, I found myself stumbling into the world of search engine optimization – specifically, link building. I wondered how the two...
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Business Strategy / Search Engine Optimization
Thursday, March 30th, 2017 by Team Eminent SEO

What Is Neuromarketing and Is It Better Than Traditional Marketing?

Neuromarketing has been around for a few years now, and regardless of whether you’re familiar with the term, you’ve probably read or heard about some of the insights marketers...
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Marketing Strategy / Search Engine Optimization
Tuesday, January 31st, 2017 by Team Eminent SEO

Progressive Web Apps: The New Frontier for Mobile Browsing and Marketing

For mobile and web optimization, having the best of both worlds is typically a far-fetched dream for businesses. However, in 2015, Google developers defied the status quo of mobile...
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Search Engine Optimization
Monday, November 7th, 2016 by Team Eminent SEO

Is Keyword-Rich Anchor Text No Longer Necessary?

Ask any SEO specialist about anchor text, and you may unwittingly spark a lively debate. It’s often a source of both angst and confusion. With the Google Penguin series...
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Search Engine Optimization