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Digital Design &
Marketing Blog

Strategies for using paid marketing – such as Google AdWords, Facebook Ads, Instagram Boosts, etc. as part of your digital marketing

Thursday, December 10th, 2015 by Team Eminent SEO

What Is Zombie Website Traffic and How Do I Mitigate It?

If you’re looking over your website analytics and you notice a peculiar uptick in visitors and/or a significant drop in your conversion rate, there’s a good chance you are...
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Analytics / Marketing Strategy / Paid Marketing
Friday, October 30th, 2015 by Team Eminent SEO

5 Signs of When to Stop or Redirect a Struggling Online Marketing Campaign

Sometimes, the best-laid plans simply go awry. This phenomenon is fairly common in the sometimes unpredictable world of marketing. Although businesses can measure most of their marketing efforts like...
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Marketing Strategy / Paid Marketing / Search Engine Optimization
Wednesday, October 14th, 2015 by Team Eminent SEO

Ad Blocking is Changing up the Marketing Game

We all hate invasive advertisements when we’re browsing online. Well, most of us do. Companies behind the advertisements are putting themselves out there in hopes of making a profit...
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Marketing Strategy / Paid Marketing
Monday, April 20th, 2015 by Team Eminent SEO

How Seasonal Search Plays a Role in Your SEO and PPC Campaigns

When developing out your SEO and PPC campaigns, it’s important to keep seasons in mind. Every business has their peak times when consumers are in need of a specific...
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Marketing Strategy / Paid Marketing / Search Engine Optimization
Tuesday, October 28th, 2014 by Kirstin Douglas

8 Tips for Effective PPC Landing Pages

OK, so you have a pay-per-click campaign running, but you think it could be better. You are probably right. Consider where you are sending your potential clients… what is...
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Paid Marketing
Wednesday, April 16th, 2014 by Team Eminent SEO

How PPC and SEO Work Together

First thing’s first, let’s talk briefly about PPC and SEO, what they are, and how they work. Pay Per Click (PPC) PPC advertising is when you pay the search...
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Paid Marketing / Search Engine Optimization
Thursday, August 2nd, 2012 by Team Eminent SEO

10 Things to Know Before Advertising with Google AdWords

As part of our mission to assist other small to mid-sized business owners, here are 10 things you should know before advertising with Google AdWords. 1. With PPC,...
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Analytics / Content & Blogging / Paid Marketing
Tuesday, February 28th, 2012 by Chris Weatherall

PPC Alternatives

Google has been called a 1 trick pony over the years but as Eric Schmidt has said it is one hell of a trick. I have to agree with...
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Marketing Strategy / Paid Marketing
Friday, January 27th, 2012 by Team Eminent SEO

Ads Vs. Content, New Tip From Your Friendly Phoenix Arizona SEO

Uh, oh – it looks like your search engine optimization strategy might need some adjusting. It’s time to rethink the ad placement on your web pages. Google has announced...
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Business Strategy / Content & Blogging / Paid Marketing