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Digital Design &
Marketing Blog

Strategies for using paid marketing – such as Google AdWords, Facebook Ads, Instagram Boosts, etc. as part of your digital marketing

Wednesday, February 27th, 2019 by Team Eminent SEO

A Guide to Getting Started with Instagram Sponsored Posts

If you are a business owner or marketer, you know that social media is one of the top ways to interact with potential customers and get your brand out...
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Paid Marketing / Social Media
Friday, September 21st, 2018 by Chris Weatherall

Vol. 82: 5 Quick Tips for Effective PPC Campaigns

Succeed with PPC With all of the changes to the organic search results over the last couple of years, pay per click (PPC) advertising is as important as ever...
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Newsletter / Paid Marketing / Sales & Pro Tips
Wednesday, August 15th, 2018 by Jenny Weatherall

Ethical Addiction Treatment Marketing Alternatives to Paid Ads

Dear Rehab Owners: Beware of Shady Marketers and Lead Generators I am part of an ethics in addiction treatment group on Facebook. Some of the members are marketers, like...
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Addiction Treatment Marketing / Paid Marketing
Wednesday, April 18th, 2018 by Jenny Weatherall

New Addiction Treatment Certification Allows Rehabs to Bid on AdWords Again

Several of our addiction treatment center clients here at Eminent SEO, and those of our partner Addiction-Rep.com, have asked us about this news: “Exclusive: Google unveils vetting process for...
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Addiction Treatment Marketing / Industry News & Events / Paid Marketing / Reputation Management
Wednesday, April 11th, 2018 by Team Eminent SEO

The ‘Pay to Play’ Era of Digital Marketing Strategies

Marketing has been transforming businesses for ages, since way back in the 1960s when advertising strategies stemmed from one simple creative idea that transformed small businesses into huge, recognizable...
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Marketing Strategy / Paid Marketing
Tuesday, December 19th, 2017 by Jenny Weatherall

Did Google Crush Your Addiction Treatment AdWords Campaign?

Around September of this year, Google placed new restrictions on advertising keywords related to searches for addiction treatment. This had a tremendous impact on addiction treatment centers around the...
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Addiction Treatment Marketing / Paid Marketing
Friday, October 14th, 2016 by Team Eminent SEO

Vol. 59: Eminent SEO’s 7th Anniversary; Google Penguin 4.0 Rolls Out, Makes Minimal Impact

Eminent SEO News: It’s Our 7th Anniversary Go shorty, it’s our birthday … Eminent SEO was formed in October 2009 as a three-person team, but we have consistently grown...
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Newsletter / Paid Marketing
Wednesday, September 21st, 2016 by Team Eminent SEO

It’s Indisputable: Organic Search Results Are Better than Paid Spots

“It’s hard to remember the world before the internet.” If you say that now, wait until five years from now when you might look back on content marketing and...
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Marketing Strategy / Paid Marketing
Wednesday, March 9th, 2016 by Team Eminent SEO

Vol. 52: Eminent SEO Customer Update, Two Big Changes to Google SERPs

Eminent SEO News: Important Customer Update Ever since 2016 started, we at Eminent SEO have been reviewing all of our products, services, processes and report deliverables to see where...
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Marketing Strategy / Newsletter / Paid Marketing
Thursday, December 31st, 2015 by Team Eminent SEO

Dedicated Landing Page Optimization Fails that Make You Lose Conversions

What is a Landing Page? A landing page is an asset you present online to drive users to take a particular action. Dedicated landing pages are often separate from...
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Content & Blogging / Paid Marketing / Search Engine Optimization