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Digital Design &
Marketing Blog

Posts on multi-channel marketing, inbound methodology, today’s tactics and techniques

Wednesday, March 9th, 2016 by Team Eminent SEO

Vol. 52: Eminent SEO Customer Update, Two Big Changes to Google SERPs

Eminent SEO News: Important Customer Update Ever since 2016 started, we at Eminent SEO have been reviewing all of our products, services, processes and report deliverables to see where...
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Marketing Strategy / Newsletter / Paid Marketing
Tuesday, February 23rd, 2016 by Team Eminent SEO

To App or Not to App: Should You Put More Resources into a Mobile Site or Mobile App?

“There’s an app for that.” There’s an app for almost anything now. And this might be a problem. If your business is ready to ramp up its online and...
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Marketing Strategy
Monday, February 15th, 2016 by Team Eminent SEO

What is an SSL Certificate and Why Should Your Website Make the Upgrade?

Going off our last post on responsive design, another area where you should try to upgrade your website in 2016 is security. Just as you likely enjoy logging into...
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Marketing Strategy
Friday, January 29th, 2016 by Team Eminent SEO

What Is Responsive Design and Why Your Website Should Have It in 2016

What Is Responsive Design? C’mon, it’s 2016. Time to get with it already. If I land on your website from my smartphone and I have to “pinch to zoom”...
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Design & UX Optimization / Marketing Strategy
Monday, January 18th, 2016 by Jenny Weatherall

The Cost of Doing Business Versus The Cost of Marketing

BLOG POST PREFACE: I didn’t set out to write a blog, initially I wanted to just collect a few of my thoughts on the subject as I was talking...
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Business Strategy / Marketing Strategy
Thursday, December 10th, 2015 by Team Eminent SEO

What Is Zombie Website Traffic and How Do I Mitigate It?

If you’re looking over your website analytics and you notice a peculiar uptick in visitors and/or a significant drop in your conversion rate, there’s a good chance you are...
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Analytics / Marketing Strategy / Paid Marketing
Monday, November 30th, 2015 by Team Eminent SEO

How and Why to Go Beyond Basic Keyword Research When Optimizing Content

When we talk about keyword research, it starts with opening up Google Adwords Keyword Planner or a similar online tool. From there, we’ll type in a prospective phrase and...
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Business Strategy / Content & Blogging / Marketing Strategy
Monday, November 23rd, 2015 by Team Eminent SEO

Last-Minute Cyber Monday Digital Marketing Tips

With Cyber Monday less than a week around the corner, many online and retail companies are preparing their ads for this huge online shopping event. The pervasive question that...
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Marketing Strategy
Monday, November 16th, 2015 by Team Eminent SEO

How to Market During the Holidays: 2015 Edition

If your company is going about its marketing efforts this holiday season in the same manner as it does the rest of the year, you’re doing it wrong. Not...
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Marketing Strategy
Friday, October 30th, 2015 by Team Eminent SEO

5 Signs of When to Stop or Redirect a Struggling Online Marketing Campaign

Sometimes, the best-laid plans simply go awry. This phenomenon is fairly common in the sometimes unpredictable world of marketing. Although businesses can measure most of their marketing efforts like...
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Marketing Strategy / Paid Marketing / Search Engine Optimization