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Digital Design &
Marketing Blog

Posts on multi-channel marketing, inbound methodology, today’s tactics and techniques

Wednesday, November 29th, 2017 by Team Eminent SEO

Google Knowledge Panel and Rich Snippets Updates, Based on Recent Holiday Changes

If you are a member of the SEO community, or if you spend your time searching lots of keywords and phrases using the Google search engine, you may have...
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Industry News & Events / Marketing Strategy
Wednesday, November 22nd, 2017 by Team Eminent SEO

Ecommerce Competition: Win More Sales This Holiday Season

The holiday season can bring a nice boost in sales, but it can take a lot of work and extra expense to make it happen. We’ve compiled this guide...
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Business Strategy / eCommerce / Marketing Strategy / Sales & Pro Tips
Friday, November 17th, 2017 by Jenny Weatherall

Vol. 72: Giving Thanks for Huge 2018 Marketing Budgets

How Will You Spend Your Marketing Dollars in 2018? As we’re preparing for the holidays, we’re giving thanks for all we’ve accomplished and all the new clients we’ve brought...
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Branding & ORM / Marketing Strategy / Newsletter
Tuesday, October 31st, 2017 by Team Eminent SEO

How to Optimize Your B2B Website for Conversions

What Are B2B Website Conversions? B2B (business to business) website conversions have become a common marketing tool for many companies. This has been propelled by rising access to the...
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Business Strategy / Marketing Strategy / Search Engine Optimization
Tuesday, September 5th, 2017 by Team Eminent SEO

What You Should Know About Inbound Marketing Before You Hire an Agency

Inbound marketing has been hailed as one of the most successful types of marketing strategies, boasting such enticing benefits as: Stronger customer loyalty Higher sales conversions More repeat customers...
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Marketing Strategy
Wednesday, August 9th, 2017 by Melanie Stern

Why You Need Multichannel Marketing More Than Ever

I know what you’re doing right now. If you’re reading this on a smart device, you’re either in the car or somewhere that has another media channel turned on....
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Marketing Strategy
Wednesday, July 19th, 2017 by Melanie Stern

A/B Testing Cracks the Code of Online Intelligence

Digital marketing is a wide-open, challenging space. For business owners, advertising and editorial campaigns are the fruit of sales initiatives meant to entice audiences and feed their hunger for...
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Analytics / Business Strategy / Marketing Strategy
Friday, June 23rd, 2017 by Team Eminent SEO

The Marketing Agency of 2020: A New Paradigm Is Around the Corner

As the next decade approaches, the relationship between marketing agencies and their clients is evolving. On the surface, the goals of marketing agencies and their clients are the same:...
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Business Strategy / Marketing Strategy / Workplace
Monday, June 5th, 2017 by Remy Albillar

The Good, the Bad and the Rankings: A Straight Shootin’ Discussion About Ethics in Digital Marketing

The modern internet is very much akin to the Wild West. For every honorable, upstanding SEO expert, there are at least twice as many “outlaws.” In other words, there...
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Business Strategy / Marketing Strategy / Search Engine Optimization
Friday, April 21st, 2017 by Melanie Stern

The Retail Online Shopping Experience Differs for Generation Z: Are You Ready?

There’s probably nothing more generic than the phrase, “Let’s go shopping”! Over the years, how people go shopping has changed just as much as where they go shopping because...
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Branding & ORM / Marketing Strategy

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