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Digital Design &
Marketing Blog

Posts on multi-channel marketing, inbound methodology, today’s tactics and techniques

Thursday, June 21st, 2018 by Melanie Stern

Why Your Business’s Marketing Budget Needs to Increase This Year

Whether your fiscal year begins in January or July, what you allot for marketing budget has much to do about what you believe you’re supposed to spend. And this...
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Business Strategy / Marketing Strategy
Wednesday, April 25th, 2018 by Melanie Stern

Examples of Neuromarketing Done Well to Help Inspire Your Marketing Strategy

There’s an intuitiveness to digital marketing that if your campaigns aren’t geared toward each platform uniquely, your advertising and social spends may miss your proposed target audience. Why? Whether...
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Branding & ORM / Business Strategy / Marketing Strategy
Wednesday, April 11th, 2018 by Team Eminent SEO

The ‘Pay to Play’ Era of Digital Marketing Strategies

Marketing has been transforming businesses for ages, since way back in the 1960s when advertising strategies stemmed from one simple creative idea that transformed small businesses into huge, recognizable...
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Marketing Strategy / Paid Marketing
Friday, March 16th, 2018 by Jenny Weatherall

How to Build an Aligned Sales and Marketing Strategy

In this post, I want to explore how and why sales and marketing strategies must align. I also want to share some tools that will help you build, monitor...
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Business Strategy / Marketing Strategy / Sales & Pro Tips
Friday, February 16th, 2018 by Melanie Stern

How Businesses Are Wasting Money on Marketing That Doesn’t Work

This is probably the conversation I have the most frequently with marketing industry peers and clients. It is just a repetitive chat; the subject gets people animated, agitated, confused...
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Business Strategy / Marketing Strategy / Sales & Pro Tips
Thursday, January 18th, 2018 by Remy Albillar

How Businesses Can Use Emoji on Social Media While Keeping It Professional

You’ve seen them in text messages. You’ve seen them on Facebook, Twitter, Instagram and a long list of other social medial platforms. You may have even seen them decorating...
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Marketing Strategy / Social Media
Tuesday, January 9th, 2018 by Remy Albillar

Passing the Torch: Updating Your Website’s Backlink Strategy for 2018

As long as Google has acted as our de facto gateway to the rest of the Internet, so too have brands and marketers developed strategies for optimizing their content...
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Marketing Strategy / Search Engine Optimization
Thursday, December 14th, 2017 by Remy Albillar

Beware Boredom: Keeping Your Content Marketing Strategy Fresh in 2018

For years you’ve been hearing about the importance of developing higher quality content and making that content a central part of your overall marketing strategy. Don’t count on that...
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Content & Blogging / Marketing Strategy
Wednesday, November 29th, 2017 by Team Eminent SEO

Google Knowledge Panel and Rich Snippets Updates, Based on Recent Holiday Changes

If you are a member of the SEO community, or if you spend your time searching lots of keywords and phrases using the Google search engine, you may have...
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Industry News & Events / Marketing Strategy
Wednesday, November 22nd, 2017 by Team Eminent SEO

Ecommerce Competition: Win More Sales This Holiday Season

The holiday season can bring a nice boost in sales, but it can take a lot of work and extra expense to make it happen. We’ve compiled this guide...
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Business Strategy / eCommerce / Marketing Strategy / Sales & Pro Tips