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Digital Design &
Marketing Blog

Posts on multi-channel marketing, inbound methodology, today’s tactics and techniques

Wednesday, October 16th, 2024 by Jenny Weatherall

How to Map Out a Buyer’s Journey

Learn how to map out the buyer’s journey and enhance your marketing strategy with actionable steps from awareness to post-purchase.
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Marketing Strategy
Monday, March 13th, 2023 by Jenny Weatherall

10 Marketing Trends and Strategies for 2023

2023 is set to be an exciting year for marketers as strategies evolve with new technology and customer behavior. Are you ready?
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Marketing Strategy
Wednesday, June 22nd, 2022 by Chris Weatherall

Diversity in Advertising: How to Achieve It

Through diversity and inclusion in marketing, your business can execute campaigns and usher in new interest to your brand.
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Marketing Strategy
Wednesday, August 4th, 2021 by Jenny Weatherall

How Digital Marketing Has Evolved Over the Last Decade

Over the past several years, the landscape of digital marketing has continued to morph and grow. It’s been developing since the dawn of the internet, changing to better suit...
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Marketing Strategy
Thursday, May 20th, 2021 by Jenny Weatherall

Is Marketing Science or Art? Why Answering This Question Matters in the Digital Age

When it comes to marketing, what is the best approach? Should you rely on hard facts and data, or on the human connection? To answer these questions, it’s important...
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Marketing Strategy
Tuesday, April 6th, 2021 by Jenny Weatherall

Neuroscience and SEO

As technology creeps closer and closer to understanding and emulating the human psyche, we as marketers and consumers are beginning to see the effects in our everyday lives. Where...
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Marketing Strategy / Search Engine Optimization
Tuesday, November 3rd, 2020 by Jenny Weatherall

Preparing Your Business Marketing Strategies for a Unique Holiday Season

The 2020 holiday shopping season is quickly approaching us. In fact, for many shoppers, it may already be in full swing. This shopping season looks quite a bit different...
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Marketing Strategy
Wednesday, July 8th, 2020 by Jenny Weatherall

How to Use the “Surprise and Delight” Strategy to Improve Customer Loyalty

What is a “Surprise and Delight” Strategy (or for those in the know S&D)? “Surprise and Delight” is a marketing approach that seeks to attract and nurture customers through...
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Marketing Strategy
Wednesday, February 26th, 2020 by Team Eminent SEO

Vol. 99: Listen Up Marketers: Listening is Essential

Listen Up Marketers: Listening is Essential Consumer trends are constantly shifting, making marketing a delicate and ever-changing process. Modern consumers are incredibly discerning, quick to research brands before committing...
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Content & Blogging / Marketing Strategy / Newsletter
Thursday, September 12th, 2019 by Jenny Weatherall

Growing Your Business By Targeting Your Smallest Viable Audience

Business isn’t the same as it was 10 years ago. The internet changed the world in ways we’re still trying to fully understand. Companies can no longer continue on...
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Marketing Strategy