Email marketing has been one of the top methods of advertising for decades now. Open rates, which are crucial metrics that provide marketers with insights on how engaging their...
Many marketers are quick to tout the power of social media. Twitter, Facebook and Instagram provide quick and easy avenues for engaging our customers. When it comes to building...
We’ve all probably done it: sent an email that we’ve like to have back. Whether it’s because we hit “reply all” on accident or wrote some things in the...
“The probability of selling to an existing customer is 60 – 70%. The probability of selling to a new prospect is 5-20%.” (Source) So, now that opens up the...
John Wanamaker came up with one of the greatest business quotes ever in my opinion, “Half the money I spend on advertising is wasted; the trouble is I don’t...