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Digital Design &
Marketing Blog

Ideas on developing editorial calendars, content marketing and blog posting

Tuesday, September 12th, 2017 by Remy Albillar

Guess Who: Connecting with Audiences Through Word Choice and Tone

For a long time I’ve thought about writing as a friendly competition between myself and my readers. In this model, I am playing chess against their tastes, aesthetics and...
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Content & Blogging
Tuesday, August 1st, 2017 by Team Eminent SEO

10 Things to Do Before You Start Writing that Viral Blog Post: A Pre-Writing Checklist

Remember the days when blogging consisted of sitting down at your computer, throwing your thoughts onto the screen and posting online for the world to see, and people read...
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Content & Blogging
Tuesday, May 30th, 2017 by Melanie Stern

Web Copy Is Like ‘Show and Tell’ for Your Readers

Content needs to shift almost as fast as lightning, almost. But lightning never strikes in the same place twice. Web content does, daily. At least that’s what every business...
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Content & Blogging
Thursday, May 25th, 2017 by Remy Albillar

Be Careful Not to Choke on Your Aspirations, Content Writers

Are there any audiences less forgiving than readers on the web? Many content writers ask themselves this question on a regular basis, and their assumptions aren’t far off. According...
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Content & Blogging
Tuesday, March 21st, 2017 by Remy Albillar

Writer By Day, Writer By Night: 6 Tips for Balancing Digital Marketing and Creative Writing

During my undergraduate years at the University of Arizona, my writing professors constantly warned me and my classmates about the risk of writing as a day job. They cautioned...
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Content & Blogging / Workplace
Friday, December 30th, 2016 by Team Eminent SEO

GIF Images Are Clever Tools in the Right Marketer’s Hands

This site contains affiliate links, which means we could earn a commission on anything purchased through those links. See our full disclaimer here. A Graphics Interchange Format image, better...
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Content & Blogging / Marketing Strategy / Social Media
Monday, December 19th, 2016 by Team Eminent SEO

Why Well-Written Social Media Copy Makes a Difference

To succeed in the social media sphere, businesses must populate their various accounts with consistently strong writing (in addition to strong imagery). It might surprise you to learn, however,...
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Content & Blogging / Social Media
Thursday, October 20th, 2016 by Team Eminent SEO

So Many Changes to AMP Content In Google Mobile Search: Let’s Recap

Accelerated mobile pages – called AMPs – are one of Google’s newest projects. Google’s techies created the platform to help web publishers provide content to users that loads quickly...
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Content & Blogging / Marketing Strategy / Search Engine Optimization
Monday, September 12th, 2016 by Team Eminent SEO

Your Guide to Keyword Research in 2016 Going into the New Year

In the past, keywords were crucial to search engine optimization (SEO). Times are a-changing, and now keywords are only one of the many factors for rankings. While they are...
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Content & Blogging / Search Engine Optimization
Friday, August 19th, 2016 by Team Eminent SEO

Words Will Sometimes Hurt You: How to Use the Right Words on Your Website to Drive Conversions

“It’s not what you said. It’s how you said it…” We’ve all played the role of victim or accuser, whether in a relationship with a significant other, a parent,...
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Content & Blogging