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Tips, tricks, strategies and advice on running a successful business.

Tuesday, October 31st, 2017 by Team Eminent SEO

How to Optimize Your B2B Website for Conversions

What Are B2B Website Conversions? B2B (business to business) website conversions have become a common marketing tool for many companies. This has been propelled by rising access to the...
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Business Strategy / Marketing Strategy / Search Engine Optimization
Friday, October 27th, 2017 by Team Eminent SEO

How to Stop Your Desk Job from Killing You: 8 Tips

This site contains affiliate links, which means we could earn a commission on anything purchased through those links. See our full disclaimer here. Most people probably assume that office...
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Business Strategy / Workplace
Thursday, October 12th, 2017 by Remy Albillar

Climbing the Ladder with Grace: A ‘Game of Thrones’ Approach to Conflict Resolution

A large majority of the violence that takes place during HBO’s mega-hit “Game of Thrones” does not revolve around armies of the undead or wars of succession. In reality,...
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Business Strategy / Workplace
Wednesday, July 19th, 2017 by Melanie Stern

A/B Testing Cracks the Code of Online Intelligence

Digital marketing is a wide-open, challenging space. For business owners, advertising and editorial campaigns are the fruit of sales initiatives meant to entice audiences and feed their hunger for...
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Analytics / Business Strategy / Marketing Strategy
Friday, June 23rd, 2017 by Team Eminent SEO

The Marketing Agency of 2020: A New Paradigm Is Around the Corner

As the next decade approaches, the relationship between marketing agencies and their clients is evolving. On the surface, the goals of marketing agencies and their clients are the same:...
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Business Strategy / Marketing Strategy / Workplace
Monday, June 5th, 2017 by Remy Albillar

The Good, the Bad and the Rankings: A Straight Shootin’ Discussion About Ethics in Digital Marketing

The modern internet is very much akin to the Wild West. For every honorable, upstanding SEO expert, there are at least twice as many “outlaws.” In other words, there...
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Business Strategy / Marketing Strategy / Search Engine Optimization
Tuesday, April 25th, 2017 by Nicola Yap

Do the Fields of PR and SEO Overlap? A Closer Look at How One Can Strengthen the Other

Fresh out of college with a public relations degree, I found myself stumbling into the world of search engine optimization – specifically, link building. I wondered how the two...
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Business Strategy / Search Engine Optimization
Tuesday, February 28th, 2017 by Kirstin Douglas

10 Tips for Mindfulness in the Workplace

First, let’s start with a quick definition of mindfulness before we get all gung-ho about it: So, basically, it’s being in the moment, focused on the here and now....
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Business Strategy / Workplace
Wednesday, January 4th, 2017 by Team Eminent SEO

Eminent SEO Pitches In to Help Phoenix Graphics Firm Rebuild Scorched Office

In August, one of the worst things that could happen to a business owner came true: A fire ripped through the office overnight, rendering the space useless. That’s what...
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Business Strategy
Wednesday, October 26th, 2016 by Team Eminent SEO

Gatorade’s Example: Can a Company Be Health Conscious and Sales Focused at the Same Time?

Marketing is a tricky game: Businesses must convince consumers to buy their product, even when both the consumer and the business are aware of certain product drawbacks. No product...
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Business Strategy / Marketing Strategy