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Digital Design &
Marketing Blog

Tips, tricks, strategies and advice on running a successful business.

Thursday, June 21st, 2018 by Melanie Stern

Why Your Business’s Marketing Budget Needs to Increase This Year

Whether your fiscal year begins in January or July, what you allot for marketing budget has much to do about what you believe you’re supposed to spend. And this...
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Business Strategy / Marketing Strategy
Thursday, June 14th, 2018 by Team Eminent SEO

Business Success Guide: Rise and Shine with These Hacks

In an era of ever-changing consumer tastes and preferences, challenges have become the dominant constants in every sector. Industries that hitherto thrived on traditional business methods are now faced...
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Business Strategy / Technology
Wednesday, May 30th, 2018 by Team Eminent SEO

How to Convert Leads into Sales by Understanding the Buyer’s Journey

Sales … leads … where do I begin? So many businesses are finding it difficult to generate qualified leads. Many businesses are also generating the wrong types of leads...
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Business Strategy / Sales & Pro Tips
Wednesday, April 25th, 2018 by Melanie Stern

Examples of Neuromarketing Done Well to Help Inspire Your Marketing Strategy

There’s an intuitiveness to digital marketing that if your campaigns aren’t geared toward each platform uniquely, your advertising and social spends may miss your proposed target audience. Why? Whether...
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Branding & ORM / Business Strategy / Marketing Strategy
Friday, March 30th, 2018 by Jenny Weatherall

Vol. 76: Find Your Way to Sales and Marketing Success

Synergy Between Your Sales and Marketing Teams Whether you have an in-house marketing team or you use an agency, your sales and marketing teams must work in tandem. Yes,...
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Business Strategy / Newsletter
Friday, March 16th, 2018 by Jenny Weatherall

How to Build an Aligned Sales and Marketing Strategy

In this post, I want to explore how and why sales and marketing strategies must align. I also want to share some tools that will help you build, monitor...
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Business Strategy / Marketing Strategy / Sales & Pro Tips
Friday, February 16th, 2018 by Melanie Stern

How Businesses Are Wasting Money on Marketing That Doesn’t Work

This is probably the conversation I have the most frequently with marketing industry peers and clients. It is just a repetitive chat; the subject gets people animated, agitated, confused...
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Business Strategy / Marketing Strategy / Sales & Pro Tips
Wednesday, January 31st, 2018 by Melanie Stern

‘Mad Women’: Companies Flourishing Due to Women in Marketing

In comparison to the “golden age” of advertising in the 1960s, when the best creative and strategic brand initiatives came from men (because women were only perceived as adequate...
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Business Strategy / Workplace
Monday, November 27th, 2017 by Team Eminent SEO

Since When Did ‘Rude’ Become Acceptable in the Workplace?

Whether your company consists of thousands of employees or a handful of team members, it’s important to foster a strong company culture where your people can produce great results....
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Business Strategy / Workplace
Wednesday, November 22nd, 2017 by Team Eminent SEO

Ecommerce Competition: Win More Sales This Holiday Season

The holiday season can bring a nice boost in sales, but it can take a lot of work and extra expense to make it happen. We’ve compiled this guide...
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Business Strategy / eCommerce / Marketing Strategy / Sales & Pro Tips