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Digital Design &
Marketing Blog

Posts on using data from the various tools we use to track, test and report

Tuesday, October 29th, 2013 by Jenny Weatherall

The Top 3 KPIs You Should Track for Better Website Marketing

A KPI stands for “key performance indicator.” They exist in all forms of marketing, and they can literally be whatever you want them to be. But, the point behind...
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Analytics / Marketing Strategy / Search Engine Optimization
Wednesday, August 21st, 2013 by Jenny Weatherall

5 Website Metrics You Absolutely Have to Track

Online marketers have a notorious (and unfortunate) reputation for not being able to concretely demonstrate the ROI of the services they provide. This statement holds true even with sophisticated...
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Analytics / Marketing Strategy
Thursday, April 11th, 2013 by Jenny Weatherall

Why Tracking Your Organic Search Rankings Will Drive You Insane

Anyone who uses SEO techniques to increase their organic search engine visibility and traffic should be measuring their results. However, HOW you measure and WHAT you measure should depend...
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Analytics / Marketing Strategy
Friday, February 22nd, 2013 by Jenny Weatherall

Website Analytics Audit: 5 Things You Should Know About Your Business Website

If you are considering a new marketing campaign for your business website, there are several important elements you should look at. I typically suggest using a website checklist to...
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Analytics / Marketing Strategy / Search Engine Optimization
Thursday, August 2nd, 2012 by Team Eminent SEO

10 Things to Know Before Advertising with Google AdWords

As part of our mission to assist other small to mid-sized business owners, here are 10 things you should know before advertising with Google AdWords. 1. With PPC,...
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Analytics / Content & Blogging / Paid Marketing

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