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Digital Design &
Marketing Blog

Posts on using data from the various tools we use to track, test and report

Tuesday, August 23rd, 2022 by Jenny Weatherall

Evaluating and Improving Your Website With Core Web Vitals

No one ever says, “I wish my website would run slower and register lower in search engine rankings.” If you aren’t keeping up with the latest trends and changes...
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Analytics
Monday, November 19th, 2018 by Melanie Stern

When Drug Rehab Marketing and Sales Fail: Why Tracking Keeps Them Aligned

There’s an all too common phenomenon in companies across America that lives in marketing departments. In fact, it’s the last place we’d think would have this problem, but it’s...
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Addiction Treatment Marketing / Analytics
Thursday, July 12th, 2018 by Team Eminent SEO

The Importance of a Website SEO and Brand Audit

Not auditing a website before determining the scope of work for a large SEO project is like going fishing with no bait. You’ll only get bites from the small...
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Analytics / Search Engine Optimization
Thursday, May 17th, 2018 by Jenny Weatherall

How Long Does SEO Take and Is It Worth It?

As Google, Facebook and the other popular platforms continue to change the terms of their advertising services, many who have previously overlooked organic marketing are now asking, “Can I...
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Analytics / Search Engine Optimization
Monday, February 26th, 2018 by Team Eminent SEO

6 Reasons Why Your Business Needs Call Tracking to Show Marketing ROI

You may rely on phone calls to generate leads and sales for your business, but do you know exactly where these calls are coming from? Was it your website...
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Analytics / Sales & Pro Tips
Wednesday, July 19th, 2017 by Melanie Stern

A/B Testing Cracks the Code of Online Intelligence

Digital marketing is a wide-open, challenging space. For business owners, advertising and editorial campaigns are the fruit of sales initiatives meant to entice audiences and feed their hunger for...
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Analytics / Business Strategy / Marketing Strategy
Thursday, December 10th, 2015 by Team Eminent SEO

What Is Zombie Website Traffic and How Do I Mitigate It?

If you’re looking over your website analytics and you notice a peculiar uptick in visitors and/or a significant drop in your conversion rate, there’s a good chance you are...
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Analytics / Marketing Strategy / Paid Marketing
Friday, July 24th, 2015 by Jenny Weatherall

Spammy Referral Traffic: What Is It and How Do I Get Rid Of It?

This all started a few months ago when we noticed specific clients had a HUGE spike in Referral Traffic out of nowhere. Sometimes a client will acquire rented ad...
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Analytics
Tuesday, March 3rd, 2015 by Team Eminent SEO

Top Tracking Metrics to Measure for Organic Marketing

Organic marketing is one of the most effective ways to market your website as a long term investment. With that being said, you want to be able to track...
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Analytics
Tuesday, June 3rd, 2014 by Jenny Weatherall

Stop Trying To Track Keyword Rankings. It’s Dumb.

Look, I get it. You are working on organic marketing and that means you are intentionally trying to get Google and the other big search engines to rank your...
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Analytics / Marketing Strategy