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Marketing Blog

Wednesday, May 12th, 2021 by Jenny Weatherall

Jenny Stradling and Jim Haggerty Talk Healthcare Marketing Today

Jim and I met years ago when he was the acting CEO for an addiction detox and treatment center on the East Coast. I was hired to help with...
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Addiction Treatment Marketing
Tuesday, September 15th, 2020 by Jenny Weatherall

How to Bring a New Addiction Rehab to Market Right the First Time

In this post you’ll learn how to market a new addiction rehab- the right way. Drug and alcohol addiction all too often come with relapse. In the interest of...
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Addiction Treatment Marketing
Monday, November 19th, 2018 by Melanie Stern

When Drug Rehab Marketing and Sales Fail: Why Tracking Keeps Them Aligned

There’s an all too common phenomenon in companies across America that lives in marketing departments. In fact, it’s the last place we’d think would have this problem, but it’s...
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Addiction Treatment Marketing / Analytics
Wednesday, August 15th, 2018 by Jenny Weatherall

Ethical Addiction Treatment Marketing Alternatives to Paid Ads

Dear Rehab Owners: Beware of Shady Marketers and Lead Generators I am part of an ethics in addiction treatment group on Facebook. Some of the members are marketers, like...
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Addiction Treatment Marketing / Paid Marketing
Tuesday, June 26th, 2018 by Jenny Weatherall

Can Rehabs Survive Big Changes to the Addiction Treatment Industry?

We work with several addiction treatment centers, speak with new prospects weekly and work with other consultants, and across the board, we are definitely seeing a trend. Despite increasing...
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Addiction Treatment Marketing / Industry News & Events / Marketing Strategy
Wednesday, April 18th, 2018 by Jenny Weatherall

New Addiction Treatment Certification Allows Rehabs to Bid on AdWords Again

Several of our addiction treatment center clients here at Eminent SEO, and those of our partner Addiction-Rep.com, have asked us about this news: “Exclusive: Google unveils vetting process for...
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Addiction Treatment Marketing / Industry News & Events / Paid Marketing / Reputation Management
Tuesday, December 19th, 2017 by Jenny Weatherall

Did Google Crush Your Addiction Treatment AdWords Campaign?

Around September of this year, Google placed new restrictions on advertising keywords related to searches for addiction treatment. This had a tremendous impact on addiction treatment centers around the...
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Addiction Treatment Marketing / Paid Marketing
Tuesday, September 29th, 2015 by Team Eminent SEO

The Differing Strategies of B2C and B2B Sales and Marketing

A sale is a sale. You may have different ways of getting there, but as long as you make the intended sale, the means of getting there hardly matter,...
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Addiction Treatment Marketing / Marketing Strategy
Friday, September 4th, 2015 by Team Eminent SEO

Vol. 46: Google Local Pack Takes Over Top Spot, Best of ESEO’s August Social Media and Blog Posts

What’s New in SEO: Google Keeps the Top Spot to Itself in Local Search Early in August, Google implemented a fairly big shakeup in its search results by making...
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Addiction Treatment Marketing / Local Marketing / Newsletter
Friday, August 28th, 2015 by Team Eminent SEO

Top 10 Ecommerce SEO Tips to Maximize Organic Traffic and Sales

Online stores need to have a strong organic presence in search engines, which are a vital marketing source for producing online sales, only if it is done properly. With...
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Addiction Treatment Marketing / eCommerce / Search Engine Optimization