Looking at the world through word-colored glasses, I am continuously in awe of how we evolve as people in business. We strive to communicate in a direct approach and, when we see fit, through subliminal channels. As a content strategist, I look forward to sharing all perspectives to help entertain, enlighten and engage more in others.
Marketing strategists know the importance of hitting consumers right where it hurts. Depending on the product or service, the creative pitch and delivery should tap into an emotion. Anger,...
It’s hard to teach an old dog, new tricks. And for the seasoned marketing professional, dusting off last year’s creative and SEO must-haves isn’t easy – especially if you’ve...
Imagine yourself sitting at a negotiating table. You could be the business owner looking for the best way to market your company products or services to a captive audience....
On the face of this notion, you might think that I’m ashamed of marijuana use as a whole. You could believe that there’s an insinuation here, that cannabis-related businesses...
There’s an all too common phenomenon in companies across America that lives in marketing departments. In fact, it’s the last place we’d think would have this problem, but it’s...
Marijuana. Legit. Are these two words separate entities or do they belong in a singular phrase? Wishful thinking or the reality in the not-so-far future? Depends on which side...
Whether your fiscal year begins in January or July, what you allot for marketing budget has much to do about what you believe you’re supposed to spend. And this...
As a business owner, you take pride in the products or services you provide to others. If you are a strategic marketer representing a business, part of your action...
There’s an intuitiveness to digital marketing that if your campaigns aren’t geared toward each platform uniquely, your advertising and social spends may miss your proposed target audience. Why? Whether...
