CEO, Business Consultant, Researcher and Marketing Strategist
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Jenny Weatherall is the co-owner and CEO of Eminent SEO, a design and marketing agency founded in 2009. She has worked in the industry since 2005, when she fell in love with digital marketing… and her now husband and partner, Chris. Together they have 6 children and 3 granddaughters.
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Jenny has a passion for learning and sharing what she learns. She has researched, written and published hundreds of articles on a wide variety of topics, including: SEO, design, marketing, ethics, business management, sustainability, inclusion, behavioral health, wellness and work-life balance.
Wednesday, September 25th, 2019 by Jenny Weatherall
Stories Without Substance Are Like Breathing Without Air Your business might experience a slow death, but nonetheless, lack of substance will kill your relationships in B2B and B2C verticals....
Business isn’t the same as it was 10 years ago. The internet changed the world in ways we’re still trying to fully understand. Companies can no longer continue on...
There’s a great line in an award-winning ad campaign (old school) for Head & Shoulders shampoo: “You never get a second chance to make a good first impression.” While that helped...
One Bad Apple in Your Business Can Sour Your Brand in Seconds Excuse us for taking a few minutes to shift business dealings to address an issue that is...
Setting Business Expectations Early Saves the Relationship When you think about it, most of us spend more time with our business associates and coworkers than our families and personal...
It’s hard to not judge a book by its cover when it comes to the visual display of marketing. Whether a billboard, banner ad, company logo, or landing page,...
Social media campaigns aren’t going to guarantee your business brand awareness, integrity, engagement or conversions, especially when there’s ample competition out there being viewed on multiple screens. Saying your...
Marketing Budget Mishaps We’re All Guilty Of Intro content While statistics can tell ad execs a lot about what’s working and what isn’t, the subjectivity of marketing often supersedes...
Dear Rehab Owners: Beware of Shady Marketers and Lead Generators I am part of an ethics in addiction treatment group on Facebook. Some of the members are marketers, like...
Most Advertising Platforms Will NOT Accept Cannabis Ads If you own a medical dispensary or work in the cannabis industry, you might already know this by now, but hear...
