CEO, Business Consultant, Researcher and Marketing Strategist
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Jenny Weatherall is the co-owner and CEO of Eminent SEO, a design and marketing agency founded in 2009. She has worked in the industry since 2005, when she fell in love with digital marketing… and her now husband and partner, Chris. Together they have 6 children and 3 granddaughters.
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Jenny has a passion for learning and sharing what she learns. She has researched, written and published hundreds of articles on a wide variety of topics, including: SEO, design, marketing, ethics, business management, sustainability, inclusion, behavioral health, wellness and work-life balance.
A KPI stands for “key performance indicator.” They exist in all forms of marketing, and they can literally be whatever you want them to be. But, the point behind...
We find it ironic that Google has decided to take beautiful, friendly animals names and turn them into scary (sometimes devastating) algorithm updates…. *sigh* With names like Panda, Penguin,...
Happy Labor Day Weekend! Did you know that at 1,790 hours per year, Americans work the 11th most hours of all developed nations in the world? This data comes...
Is keyword research still necessary? This has become an increasingly popular question over the last two years in the online marketing space. Google has made a lot of changes...
Online marketers have a notorious (and unfortunate) reputation for not being able to concretely demonstrate the ROI of the services they provide. This statement holds true even with sophisticated...
What do you think of when you first hear the word “audit?”. For most people in the business world, this word conjures up powerful fears because many times audits...
“Response design” – it’s a fancy term for a simple concept: making sure your website functions well across all major devices people use to browse the internet these days...
SEO is a huge, booming industry that at the same time lacks a substantial amount of standardization. Let me use an analogy here to help you understand what I’m...
You know that everything on the web is social. The phrase “let’s get social” appears on just about everyone’s website. But, until the last couple years or so, social...
