CEO, Business Consultant, Researcher and Marketing Strategist
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Jenny Weatherall is the co-owner and CEO of Eminent SEO, a design and marketing agency founded in 2009. She has worked in the industry since 2005, when she fell in love with digital marketing… and her now husband and partner, Chris. Together they have 6 children and 3 granddaughters.
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Jenny has a passion for learning and sharing what she learns. She has researched, written and published hundreds of articles on a wide variety of topics, including: SEO, design, marketing, ethics, business management, sustainability, inclusion, behavioral health, wellness and work-life balance.
Even though Google+ is the second largest social network (still way behind Facebook), that’s not the main reason your business should be active on the platform. Users spend less...
You are familiar with the “standard” website. It usually contains a home page, about us, services/products, a contact page and sometimes a blog as well… *YAWN* A few years...
How many times have you heard the generic phrase “content is king?”. We’ve always believed in the importance of content – but we’ve been hearing (and saying!) this even...
Have you seen those little pictures of people’s faces just to the left of the search results? You know, like the one you see below: That nifty little photo...
A KPI stands for “key performance indicator.” They exist in all forms of marketing, and they can literally be whatever you want them to be. But, the point behind...
We find it ironic that Google has decided to take beautiful, friendly animals names and turn them into scary (sometimes devastating) algorithm updates…. *sigh* With names like Panda, Penguin,...
Happy Labor Day Weekend! Did you know that at 1,790 hours per year, Americans work the 11th most hours of all developed nations in the world? This data comes...
Is keyword research still necessary? This has become an increasingly popular question over the last two years in the online marketing space. Google has made a lot of changes...
Online marketers have a notorious (and unfortunate) reputation for not being able to concretely demonstrate the ROI of the services they provide. This statement holds true even with sophisticated...
