Digital Brand Identity and Social Media for Chef Petite
Design Project Outline
Chef Petite is a concept and brand developed by Nicola Yap. Being 4’10 herself, Nicola found that many recipes and meal plans already catered for the average “short sedentary female” were still too high in calories. Chef Petite will fill the gap in the marketplace for the extra-small person by providing a unique spin on best-loved recipes, and show that it’s still possible to make creative and filling dishes with a limited caloric budget. Website content will also be supplemented with general cooking advice and fun event-hosting tips.
Brand Personality
Informative, concise, with a sense of humor.
Brand Goals
The primary goal of the website will be to become an authority for low calorie meal plans. The secondary goal of the website will be to provide tested product reviews, monetize the site through ads, and create organic engagement on social media platforms and blog comments within our marketplace niche.
Design Goals
Our goal was to create a brand design that looked like it could be found on the cover of your mom’s classic cookbook, but keep the colors and font modern and vibrant to still draw in the millennial crowd.
Designs Included:
- Logo
- Brand Colors
- Font Treatment
- Social Media Design
