April: Keeping Things Light
Here at Eminent SEO, we like to keep things humorous – it makes the workday go by a little faster for all of our clients and our in-house staff too. First, we’d like you to check out the wacky new banners we created for the following services:
A Note from our CEO
Clients are always asking about their organic rankings… So, Jenny Stradling, our CEO, wrote an interesting blog post about why you should NOT focus on your rankings. Check it out here:
Why Tracking Your Organic Search Rankings Will Drive You Insane
4 Hot SEO Tips you can Implement Right Now
Even though SEO is generally a long-term process, you can always do something to make your website a little more visible to the search engines. Here are some quick things you can do to improve the attractiveness of your website to Google:
- Keyword research – Search behavior always changes – when was the last time you checked your keywords to see which ones work and which ones don’t? Who knows, some long-tail terms (key phrases with 3 words or more) may also have appeared which may be easy to rank for.
- Build content – We do advise quality over quantity, but quantity helps too. The more you update your website with fresh content, the more frequently search engine spiders crawl it and add your pages to their index.
- Attract links – Are you aware of several websites related to your niche whose users would benefit from your content? Reach out to them, explain how your content would benefit their audience, and ask for a link.
- Build your social network – Consistent posting on your social networks is the easiest way to grow your following. Make sure to use calls-to-action to encourage your followers to share. Search engines give more love to websites with social media followers that share their content frequently.
Trending Internet Marketing News
Something’s always happening in the world of internet marketing. Some months are more abuzz than others – here’s a look at what’s happening this month:
Infographic: An Inside Look at Companies’ Social Media Teams
Kristin Piombino of Ragan.com presents an infographic showing the results of how 2,714 companies choose to build their social media teams.
How firstSTREET Applied a Radical Redesign to Deliver a 500% Sales Increase
Steve Parker, VP of Direct Marketing at firstSTREET presents a case study on how the company used different landing page designs and ultimately created a 500% sales increase.
The Holy Grail of Internet Marketing: Owning the Whole SERP
Will Scott, CEO of Search Influence, presents a how-to for dominating your niche online.
How to Create and Promote Successful Social Media Giveaways (and Build SEO Links)
Marcela De Vivo provides the steps and tools needed to create a successful giveaway in this detailed guide.
How to Build a Content Marketing Strategy
Content is the backbone of any internet marketing strategy. Stephanie Chang of Distilled offers this detailed guide for creating a content marketing strategy at SEOMoz.
That’s All for This Edition
Thanks for taking the time to read the Eminent SEO April 2013 newsletter. If you need any help with any aspect of internet marketing, remember you can always contact us online or call 1-1.800.871.4130.
