Addiction Freedom Now | Marketing Case Study & Design Example

About Addiction Freedom Now (AFN):

AAddiction Freedom Now is more than a project—it’s a mission. Created as an internal initiative by Eminent SEO, AFN serves as a comprehensive resource for individuals and families impacted by addiction. In partnership with Jim Haggerty and ECHO Recovery, AFN is dedicated to breaking the stigma around addiction and empowering people on their recovery journeys.

Proceeds from the AFN shop, featuring recovery-themed apparel and accessories, are reinvested into initiatives that help individuals in recovery, ensuring the project serves a greater purpose beyond its digital presence. Additionally, AFN offers a wealth of free resources, including coloring pages, recovery quizzes, and educational content, to support and uplift the recovery community.

Project Goals:

The key goals of Addiction Freedom Now were to:

Create a Recovery-Centric Platform: Build a supportive, resource-rich website for individuals and families seeking help and connection.
Support Recovery Initiatives: Partner with organizations like ECHO Recovery to ensure proceeds benefit recovery efforts and community programs.
Offer Free and Accessible Resources: Provide a wide range of tools, including recovery reflections, quizzes, and interactive coloring pages, to engage and empower users.
Inspire and Educate: Foster a sense of hope and belonging through motivational content and recovery-themed products.

Our Strategy:

Addiction Freedom Now was built with a mix of bold creativity, purposeful design, and a laser focus on user needs.

Our strategies blended heart and strategy to create a platform that stands out in the recovery space:

Brand Development: Crafted a visual identity and tone that’s warm, empowering, and unapologetically authentic, creating a safe space for all users.
Comprehensive Website Design: Built a seamless, user-friendly platform featuring key sections like resources, reflections, an ecommerce shop, and community-driven content to foster connection.
Free Tools and Resources: Packed the site with interactive tools such as quizzes, downloadable coloring pages, and a Recovery Dictionary to educate, inspire, and engage.
Ecommerce Integration: Designed an ecommerce shop offering recovery-themed apparel and accessories, with all proceeds reinvested into recovery initiatives that directly impact lives.
SEO and Content Marketing: Launched a strategic SEO campaign targeting high-impact keywords like ‘Sober Curious,’ ‘Addiction Recovery Tools,’ and ‘Coloring Pages for Sobriety,’ driving visibility and growth.
Social Media Campaigns: Created dynamic campaigns around awareness themes like Sober October and Dry January, igniting engagement and building a strong, supportive community.

Results & Impact:

Since its launch, Addiction Freedom Now has achieved impressive results, reflecting its commitment to supporting the recovery community:

Keyword Rankings: Over 1,500 ranking terms secured, driving increased visibility and organic traffic.
Website Traffic: Achieved 2,000+ monthly visitors, with consistent growth in user engagement.
Community Impact: Generated almost 1000 email contacts, connecting individuals with valuable resources and support.
Ecommerce Success: Steady growth in shop revenue, with proceeds reinvested into partnerships and recovery initiatives.
Support for Recovery Initiatives: Partnered with ECHO Recovery and Jim Haggerty to channel resources into impactful recovery programs.

WebsiteMobile WebsiteeCommerce

Social Media

Design

Created dynamic campaigns around awareness themes like Sober October and Dry January, igniting engagement and building a strong, supportive community.

Key Highlights:

A growing library of free resources, from interactive coloring pages to comprehensive recovery guides.
A mission-driven ecommerce shop that gives back to the recovery community.
Recognition as a trusted platform for individuals seeking hope, tools, and community on their recovery journeys.

Client Testimonial:

“Addiction Freedom Now is a vital resource for individuals and families navigating recovery. Its tools, resources, and mission-driven shop embody hope and healing, while also giving back to the recovery community. It’s an honor to contribute to such an impactful platform.”
— Jim Haggerty, Family Interventionist