Hi Readers!
Welcome to the latest edition of the Eminent SEO Newsletter! In this issue, I’ll be sharing valuable insights on marketing strategies that can help your business thrive in today’s competitive digital landscape.
Good to Know in SEO
Google’s April 2023 Reviews Update: What You Need to Know
Last month Google confirmed that the Reviews Update is now fully rolled out. It took roughly 13 days to roll out completely, lasting from April 12th through the 25th.
More Than Just Product Reviews
Just a heads-up, this update goes way beyond product reviews.
It now evaluates reviews of any topic you can think of, including:
- Services and businesses
- Destinations
- Media (like games and movies)
Google has even changed the name of its “product reviews system” to “reviews system” and updated the language in its guidance documentation to apply to all types of reviews.
Why Should You Care?
If your website features general review content, it’s time to check your rankings to see if you were affected by this update. Did your Google organic traffic go up, down, or stay the same?
In the long run, you’ll want to put more effort into creating detailed and unique review content that sets you apart from the competition
For more insights on this update, check out this article about it on Search Engine Land over here.
A Look Back at Previous Reviews Updates
This latest update marks the seventh release of what was once known as the Product Reviews Update, now simply called the Reviews Update. It was released on April 12 at around 12 pm ET. Here’s a quick recap of the earlier updates:
- First update: April 8, 2021
- Second update: December 1, 2021
- Third update: March 23, 2022
- Fourth update: July 27, 2022
- Fifth update: September 20, 2022
- Sixth update: February 21, 2023
eCom Updates
Google has recently made some significant changes to its Search Console, particularly for eCommerce businesses.
Google Shopping Integration
Google has added shopping features to the Search Console, allowing you to list your products for free. This is an excellent opportunity for businesses to showcase their products directly on Google search results and drive more traffic to their online stores.
Learn how to start showing your products for free on the Shopping tab with Search Console here.
Social Media Tips
Get ready to elevate your social media game with these handy tips and tricks that’ll help you engage more effectively with your audience!Pay to Play on Meta
As I’ve been emphasizing for a long time, social media platforms like Facebook and Instagram have become pay-to-play arenas. To increase your visibility, consider running paid ads.
Boost Organic Visibility with Engagement
For better organic reach and engagement, encourage your staff, friends, and even yourself to actively engage with and share your content. This will help increase its visibility on social media platforms.
Leverage LinkedIn Personal Pages
While LinkedIn business pages tend to have low visibility, personal pages usually see much better engagement. Utilize your personal page to share valuable content and connect with your target audience.
Video Content Reigns Supreme!
Video continues to be the most engaging form of content on social media. Invest in creating compelling video content to captivate your audience and drive engagement.
Conclusion
And, there you have it, dear readers!
As the online landscape continues to evolve, staying informed and adapting your strategies is crucial for long-term success. By embracing these insights and keeping up with the latest trends, you’ll be well-equipped to navigate the ever-changing digital marketing waters and achieve remarkable results for your business.
Until next time, happy marketing and stay tuned for more updates, tips, and insights in the upcoming editions of the Eminent SEO Newsletter!
Until Next Time,
Jenny Weatherall CEO,
Eminent SEO
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