Hi Readers!
Welcome to the latest edition of Eminent SEO’s newsletter and the last one we send in 2022! WOW!
This month, we’re continuing our deep dive into recent SEO news and changes, with a special focus on the helpful content system update pushed out by Google last week.
The update was Google’s first major push towards offering semantic richness across all languages, including English, Spanish, German, French and more.
This means that search engine algorithms can now better interpret and understand the context of queries made in different languages – something that will improve overall search results and make them more accurate for users around the world!
Related Reading: How to Localize Hispanic Content
What does this mean for digital marketers?
Well, it could lead to improved visibility in international markets as well as a more tailored results page when using localized keywords. It also places an even greater emphasis on having quality content – both written in the correct language and optimized for search engines. Additionally, this new system has opened up opportunities to create automated content which could help marketers save time and resources when creating materials for multiple countries or regions.
This is yet another example of how quickly technology is changing the landscape of digital marketing. Just look at platforms like chatGPT which have managed to pull in huge audiences with their unique approaches to AI-generated content – something that has been made possible by advances in natural language processing (NLP) technology over recent years.
We are now seeing a much greater emphasis placed on providing helpful information in search results; something that Google is striving for with its ‘zero-click’ search initiative – meaning users don’t have to click through to a website to find what they need but instead get all the relevant information directly from the SERP (Search Engine Result Page). This further reinforces why it’s so important to ensure your website is optimized for SEO, giving you a better chance of appearing higher up in these helpful search results pages.
As always, it’s key to keep up with all these latest updates if you want your business or brand to remain competitive online – so make sure you’re following SEO news and adjusting your strategies accordingly!
Over here at Eminent SEO we are busy strategizing for 2023. It’s time to evaluate what worked… and what didn’t in 2022. If you need help mapping out your marketing strategy for next year, book a free consultation with me! And, if I don’t talk to you before then, Happy Holidays from all of us here at Eminent SEO and cheers to 2023. I have a feeling something great is in store!
– Jenny
Congratulations to Inessa on her first anniversary as Digital Marketing Strategist at Eminent SEO!
