How iOS 15 Affects Email Open Rates
So, how exactly can one tech giant’s change in policies affect key metrics that have mattered to businesses for decades? Here’s how.
Apple’s iOS 15 update will impact email marketers everywhere due to changes in privacy policies. These changes will ultimately render email open rates irrelevant for most marketers’ metrics. Because of this, email marketers and businesses alike need to start preparing for these changes to adapt their email marketing strategies.
Preparing for the Change in Your Marketing Strategy
- Adjust Focus to Other Marketing Metrics
- Test and Perfect Subject Lines
- Enhance Content for Optimal Engagement
- Clean Up Your Contact List
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Email marketing can range from a monthly company newsletter to a sophisticated lead capture and nurturing strategy with automated workflows targeting different types of buyers. Our agency can develop a custom email marketing strategy that is personalized for your existing list. Don’t have a list? No sweat.
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