Think you know your company well? You may know your services, you may understand your role and you may think you have a handle on your brand. But then again, maybe not. So many of us are too busy to see how in the day-to-day we often overlook the bigger picture. When is the last time you looked closely at:
- Your company financial reports – do you have a marketing budget planned?
- Each and every service – are you prepared to market to all of these products and services?
- Sales – is it smart to focus on items that are not selling or do you need to focus on top sellers?
- Pricing – has the marketplace changed? Are you changing too much or too little?
Taking a fresh look at the internal processes and pricing will help you better understand what budgets are right for your marketing strategies.